Marketplace Business Development Specialist - Data Licensing

5 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $124k - $172k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Business Development (BDR)

🦅 H1B Visa Sponsor

Apply Now

Receive Emails with Similar Jobs

LiveRamp

WebsiteLinkedInAll Job Openings

LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.

Data Onboarding • Big Data • Marketing Technology • Digital Advertising

501 - 1000 employees

💰 Series C on 2013-03

📋 Description

• Lead strategic conversations in partnership with assigned account teams to map their needs to Data Licenses coupled with the following: • Collaborate with internal stakeholders as needed to meet team goals and identify relevant opportunities • Develop and execute strategic vertical business initiatives • Be considered a thought leader in the licensing ecosystem; analyze emerging trends, develop new strategies, and share best practices with internal and external stakeholders with the mission of expanding marketplace revenue • Author the go-to-market playbook and drive adoption of sales enablement materials for assigned verticals • Help shape the product vision and priorities of our Data Marketplace by building relationships with key stakeholders and gaining alignment on product offerings • Build, maintain, and manage a sales pipeline so as to achieve revenue goals • Work with data supply partners to create pricing/rate cards, scalable workflows, alignment • Contribute to the broader Data Subscription business and Data Marketplace team • Act as a Data Leader, demonstrating deep understanding of LiveRamp’s products and driving the adoption of third-party data • Partner with Commercial Leads’s and RVP’s to uncover the best data story and positioning + quantify the impact • Guide strategic and complex data licensing sales cycles forward • Support PMM, GTM, Sales Enablement with Content • Support ongoing training and sales enablement needs (packaging, narrative, value) • Manage ‘revenue kickstarter’ projects and strategic initiatives for assigned RVP verticals

🎯 Requirements

• 6+ years of experience in ad tech, programmatic, identity, and/or media analytics • 6+ years of experience in sales, business development in a combination of media agencies, data providers, and/or brands • A bachelor's degree; MBA is a plus • Proven success in driving high-stakes work (eg key accounts, strategic initiatives) • Strong ability to analyze situations, manage expectations, prioritize projects, and meet deadlines • Experience with data licensing, email, and direct mail marketing, data appends, 3rd third-party data ecosystem experience is a big plus but not required. • Exceptional ability to work cross-functionally • Excellent interpersonal and communication skills, both written and oral • Must excel at (and ideally enjoy) delivering presentations to senior stakeholders (internal and external)