Paid Media Manager

December 12

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Learning Technologies Group plc

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eLearning • Recruitment • Onboarding • Learning management systems • Learning analytics

5001 - 10000 employees

📚 Education

🏢 Enterprise

👥 HR Tech

Description

• Lead the strategy and day-to-day optimization of the global paid advertising programs of Learning Technologies Group brands • Perform daily account management of multiple paid media accounts (Google Adwords, LinkedIn Ads, Bing, Twitter Ads, online industry publications, programmatic display and software review platforms such as Capterra) • Maintain and monitor keyword and audience bids, account daily and monthly budget caps, impression share, clicks, conversion rate and other important account metrics • Manage paid advertising budget planning and forecasting to ensure optimal and predictable spend across various campaigns and platforms • Develop goals and lead targets for each brand that determine which paid channels will yield the best return on spend against the brands target objectives • Monitor, track and evaluate campaign performance analytics, based on KPI targets including CTR, CPC, CPL and conversion rates • Optimize campaigns accordingly to maximize lead generation and drive brand awareness • Effectively interact with search engines to understand their services, capabilities, and operational requirements • Research new paid media partnerships to expand our reach and/or lower cost-per-acquisition • Work collaboratively with brand marketing managers, website, SEO and analytics team members to optimize paid search campaigns to achieve broader marketing goals and initiatives.

Requirements

• You’re an expert paid media strategist with the know-how to help grow our brands in creative ways • You have 3 to 5 years digital marketing experience including developing digital campaigns and managing multiple paid media accounts including AdWords, Bing, LinkedIn Ad Manager, Capterra and other PPC ad platforms • You’re a proven digital media strategist with a broad knowledge of how online marketing works and connecting digital campaign to business growth • You are passionate about online advertising, results and testing with experience in data modeling including using tools like Google Analytics, Data Studio, GTM, Search Console, Website CMS’s, and A/B testing software • You have experience using Salesforce, Marketo or Pardot. • You are all about processes, both pioneering and adapting to existing processes. Care about quality and QA everything to ensure top quality work is delivered across all channels.

Benefits

• Surround yourself with A players - we solve real-world marketing challenges with a team of channel experts and are seeking one more • Be supported to do the best work of your career - we want 37.5 of your best hours across a range of digital tasks, and will empower you to make decisions to give the best you can • Boredom isn’t a risk - we hire razor sharp digital marketers who think quickly and hate wasted time • You have freedom to work solo for smart outcomes • You will be encouraged to try new things and take initiative to test all experiments • This is not for those who want a quiet 9-5 with no excitement • You will be held accountable for your work - because you know it’s a result of good collaboration and skill