Senior Product Marketing Manager

4 days ago

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MeridianLink

WebsiteLinkedInAll Job Openings

technology • financial services • banking • loan origination system • Loan Origination

501 - 1000

💰 $485M Post-IPO Debt on 2021-11

Description

•Responsible for crafting and executing targeted marketing strategies that enhance the sales cycle. •Build brand awareness and effectively position products within the community bank segment. •Spearhead market research, drive sales enablement initiatives, and manage advisory board. •Collaborate with cross-functional teams to create compelling product narratives. •Oversee product launches and manage go-to-market strategies for maximum market penetration. •Conduct detailed market research on MeridianLink products tailored to the banking sector. •Develop sales enablement materials, including pitch decks and product demos. •Craft value propositions, messaging frameworks, and positioning statements for community banks. •Lead GTM strategy for new product launches and coordinate cross-functional teams. •Collaborate to design and execute multi-channel marketing campaigns for product adoption. •Create and maintain a library of high-impact marketing collateral for community banks. •Engage directly with key banking customers to gather feedback and promote advocacy. •Track and report on key performance metrics, product adoption rates, and campaign ROI.

Requirements

•4-6 years of relevant experience in product marketing, with a focus on the banking industry. •Bachelor’s degree in Marketing, Business, Finance, or a related field. •Deep understanding of banking products, services, and regulatory environments. •Proficient in market research, data analysis, and translating insights into actionable strategies. •Exceptional communication, storytelling, and presentation skills. •Strong project management skills with the ability to lead cross-functional teams. •Experience in developing sales enablement tools and customer engagement strategies. •Ability to work independently with minimal supervision and manage multiple projects simultaneously. •Experience working directly with banks, either within the banking environment or in a consulting/advisory capacity. •Ability to translate complex banking product features into clear, compelling, and customer-facing messaging. •Demonstrated success in managing product marketing campaigns and driving measurable business results in the banking industry.

Benefits

•Potential For Equity-Based Awards •Insurance coverage (medical, dental, vision, life, and disability) •Flexible paid time off •Paid holidays •401(k) plan with company match •Remote work