Paid Social Strategist

March 25

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $65k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Milked Media

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Milked Media is a digital creative agency specializing in paid social, search, email marketing, and creative content for fashion, jewelry, beauty, and home e-commerce brands. They focus on growing online sales, increasing lifetime value (LTV), and decreasing acquisition costs to effectively scale brands. Their clients typically experience a 22. 8x return on investment. Milked Media positions itself as a creative powerhouse with certifications on major platforms like Meta, Google, Pinterest, Klaviyo, and Attentive. They prioritize client communication, data analysis, and a deep understanding of their client's industry and brand.

Marketing • Fashion • Creative • Beauty • Online Marketing

2 - 10 employees

🛍️ eCommerce

📱 Media

📋 Description

• In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve to thrive in this position. • You’re a creative thinker with a wealth of knowledge in paid social campaigns, the e-commerce industry, and more specifically, the fashion, jewelry, and beauty space. • When posed with a creative challenge, you use a combination of historical data, current e-commerce/industry trends, & creative problem solving to develop winning strategies that impact your client's growth and ROI in their ad account. • This is a client facing role in where you will need to effectively communicate analysis, interpretation and appropriate action plans with your accounts. • Duties And Responsibilities: • Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clients • Using Meta/Pinterest Ads Manager, Motion, Google Analytics, Shopify, etc., analyze historical creative performance and use this data to conceptualize new ad creatives • Clearly communicate with your designer how to successfully execute on your creative brief and bring the vision to life • Manage client budgets and conduct quarterly budget analyses to determine what spend is required to reach the client's overall revenue targets • Combine data analysis and feedback from clients to develop strategic plans and tactical recommendations for targeting, messaging and optimizing campaigns to meet KPIs • Continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcome for the client • Conduct multivariate tests in order to determine the best performing creative and target audiences for your campaigns • Investigate account performance and constantly adapt strategy based on statistical outcomes in your accounts • Have full awareness of your ad accounts’ performance and spend pacing • Work closely with the Email Marketing and Paid Search teams to plan omnichannel creative campaigns • Stay on top of industry trends in e-commerce and the fashion, jewelry, and beauty space • Provide high quality and insightful reports for all clients on a monthly basis • Lead monthly client meetings and clearly communicate with clients the results and our strategy moving forward

🎯 Requirements

• 2+ years of paid Meta advertising experience • 1+ years experience creating and executing ideas at an agency focused on e-commerce brands • Expert knowledge of Meta and Pinterest Ads Manager, Google Analytics, and Shopify • You've managed more than 5 clients at one time with budgets over 5K • Ability to translate marketing objectives into clear creative strategies • Understanding of digital marketing principles, specifically paid social best practices • Strong communication skills (verbal and written) with the ability to confidently present concepts both to your team and to clients • Track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands • Solid understanding of marketing research and consumer psychology • Ability to self-manage, juggle multiple projects and execute based on priority • Positive attitude and ability to operate in a very rapidly changing environment with ambiguity • Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary • Ability to maintain composure and continue to execute under pressure or periods of high stress • Willingness to dive in and find answers to complex problems where solutions may not yet be documented • Bachelor's Degree (Marketing, Business Development, or related fields)

🏖️ Benefits

• Competitive Starting Salary $65-75k • 100% Remote • Flexible Hours - Flexible work environment to best fit your productivity. • Generous paid vacation, time off, and holidays • Health insurance coverage • 401k program with 4% company match • Team building and social events • Hands-on experience working with high-end brands and clients in the fashion, beauty, and jewelry industries • Opportunities to learn and grow outside of your core responsibilities • Opportunities to grow within the company