Director of Omnichannel Shopper Marketing

5 days ago

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Terramac

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Terramac is an online retail store that offers a variety of merchandise including clothing, accessories, and gifts. The company features products like hoodies, hats, and children's gifts, catering to a diverse customer base. With a focus on customer service, Terramac makes it easy for shoppers to locate the products they need and reach out for assistance.

Crawler Carriers • Customization • Rubber Tracked Equipment • Customer Service • Off-Road Equipment

11 - 50 employees

Founded 2012

🛍️ eCommerce

🛒 Retail

👥 B2C

📋 Description

• The Director of Omni Shopper Marketing is responsible for working cross-functionally to develop and execute marketing strategies across channels to increase brand awareness and customer engagement while ensuring a consistent customer experience. • This role involves creating strategies that meet business goals, determining the best way to reach target audiences, using data for customer segmentation, and measuring campaign performance.

🎯 Requirements

• 7+ years of experience in shopper or omni marketing • People management experience required • Consumer package goods industry experience or similar experience preferred • Strong sales, marketing, media/creative, category planning and/or analytical background • Strong oral and written communication skills, including reporting and presentation skills • Excellent organization and project management skills • Ability to work autonomously with minimal direction • Savvy with business intelligence tools/software and budget management • Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action • Strong at forging internal/external relationships and commanding trust/respect of others • Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment • Ability to interpret retailer media plans and expected performance metrics. • Understanding of e-commerce and e-content infrastructure necessary to drive both instore and grocery pick up/Delivery sales. • Experience with Retail Media Networks and retailer search strategies. • Background in agency, retail media, digital media

🏖️ Benefits

• Competitive salary with bonus opportunities for various roles • 100% paid medical insurance for our associates and their families • Free Mental Health, Financial Wellness, and Legal Counseling benefits • 401K with a company match • Company-paid Life Insurance • Robust Wellness Program • Tuition reimbursement assistance • Continuous learning opportunities through various platforms and resources • Paid parental leave benefit • Care Relief Fund to help Associates in need • Associate Assistance Program • Paid volunteer time