Director of Retention

October 28

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Description

• Freebird, a leader in men's grooming and personal care, is eagerly searching for a dynamic Director of Retention. • You will be a key player in driving our customer lifetime value (LTV), focusing on strategies in lifecycle marketing, subscriber retention, churn prevention, and customer loyalty. • Increase Subscriber LTV & Engagement: Spearhead initiatives to elevate our blade subscription service. • Retention Channels Ownership: Lead and expand Freebird’s key retention channels, including email, SMS, loyalty programs, and referrals. • Subscriber Lifecycle Mastery: Design and execute subscriber retention strategies that build loyalty and reduce churn. • Team Leadership & Mentorship: Manage and mentor a team of email/SMS marketers. • Loyalty & Referral Programs: Develop initiatives to increase retention and transform subscribers into brand advocates. • Data-Driven Retention Analysis: Use data to drive decisions, analyzing key metrics. • Customer Experience Leadership: Lead CX initiatives that directly impact satisfaction and retention.

Requirements

• Mandatory Experience: subscription management within a DTC physical product subscription company. • This is our biggest need for this role. Therefore we will not be considering applicants that haven't optimized a considerable DTC subscription or subscribe and save program. • Proven Retention Expertise: 5+ years of experience in retention, lifecycle, and CRM. • Strategic DTC Marketing Skills: Strong background in crafting and executing DTC lifecycle marketing strategies, with a specific focus on customer retention and LTV growth. • Email & SMS Marketing Expertise: Deep understanding of email/SMS marketing strategy, including segmentation, personalization, and campaign optimization. • Data Analysis Proficiency: Skilled in using data to make informed decisions, track KPIs, and refine retention strategies. • Tools: Klaviyo, Attentive, Recharge, Lifetimely, Churnbuster, is our tech stack • Customer-First Mindset: Passion for enhancing the customer journey, with prior experience in customer support a strong plus. • Excellent Communication Skills: Able to articulate strategies clearly and work collaboratively with cross-functional teams.

Benefits

• Full Remote Flexibility: Enjoy the freedom to work from your desired location. • Comprehensive Medical Benefits: Your health is paramount; benefit from our top-tier medical offerings. • Competitive Compensation & Bonuses: Receive a generous salary complemented by substantial performance bonuses, structured to align with the collective goals of our team. • 401k • Unlimited PTO: Find your rhythm, balancing work and rest on your terms. • Upward Mobility: Craft your growth story within our vibrant brand. • Be Part of Our Growth: Engage at the forefront of a brand primed for stellar ascent, influencing its trajectory.

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🇺🇸 United States – Remote

💵 $210k - $230k / year

💰 $149M Series B on 2022-12

⏰ Full Time

🔴 Lead

👔 Director

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