Senior Marketing Manager

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Nira Medical Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

Description

• The Senior Marketing Manager will be a key driver of patient acquisition and growth across Nira Medical’s network of clinics. • This role will focus on developing and executing scalable marketing strategies, leveraging digital media, direct mail, SEO, and website optimizations to enhance patient acquisition. • Working closely with General Managers and local teams, the Senior Marketing Manager will ensure marketing efforts are aligned with clinic-specific growth goals while building systems for reliable and measurable patient acquisition. • This role combines a strong strategic vision with hands-on execution, testing, and optimization to “crack the code” on scalable marketing solutions for existing and new clinics. • Develop and implement scalable patient acquisition strategies through digital channels. • Design and optimize Nira Medical’s website to improve patient experience and drive conversions. • Test and iterate on marketing approaches to determine the most effective channels and messages for patient acquisition. • Partner with General Managers and clinic leaders to understand local market dynamics and align marketing efforts with clinic-specific growth targets. • Build and maintain dashboards to track patient acquisition performance across campaigns, channels, and clinics. • Use data-driven insights to continuously improve marketing ROI and inform future strategies. • Establish scalable processes and systems for patient acquisition.

Requirements

• 5+ years of experience in marketing roles, ideally within healthcare, consumer services, or a growth-oriented organization. • Proven track record in at least 2 of the following digital marketing, SEO, direct mail campaigns, and data-driven decision-making. • Experience in a multi-site operation is a plusExcellent collaboration and communication skills, with the ability to work cross-functionally. • Analytical mindset with proficiency in marketing analytics tools and platforms. • Ability to thrive in a fast-paced, entrepreneurial environment with a strong bias for action.