Vice President - Marketing

10 hours ago

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Omniscius LLC

WebsiteLinkedInAll Job Openings

0 - 1 employees

🎯 Recruitment

🏢 Enterprise

🏛️ Government

Description

• Developing Marketing Strategies: Create and implement aggressive marketing strategies to enhance brand visibility and drive customer acquisition. • Develop comprehensive marketing plans that align with the company's strategic goals and market opportunities. • Managing the Marketing Team and Vendors: Select, lead and manage the marketing agency. • Lead and manage marketing team, including performance management to ensure peak productivity and brand alignment. • Foster a high-performance marketing culture through effective leadership and motivation. • Building Relationships: Maintain strong relationships with key customers, partners, and stakeholders to enhance collaboration and drive marketing initiatives. • Develop and nurture long-term relationships with vendors, resellers and other sales partners to leverage strategic collaboration and brand affinity. • Analyzing Market Trends: Conduct thorough market research and competitive analysis to identify new marketing opportunities and inform strategic decisions. • Stay informed about industry trends and emerging technologies to maintain a competitive edge. • Collaborating with Other Departments: Work closely with sales and product development to align marketing strategies with overall business objectives and customer needs. • Collaborate with finance to ensure marketing budgets are effectively managed and aligned with company goals. • Marketing Goals: Establish ambitious marketing goals and KPIs for the company, monitoring progress and adjusting strategies as needed to achieve targets. • Foster a results-oriented environment that encourages accountability and high achievement. • Creating Marketing Campaigns: Develop and implement innovative marketing campaigns across various channels, including digital, social media, and traditional marketing. • Utilize data-driven insights to refine marketing strategies and improve campaign performance. • Tracking Marketing Activities: Monitor marketing activities and track consumer behavior, leveraging analytics to inform decision-making and strategy adjustments. • Identify areas for improvement within the marketing process and create targeted programs to address them. • Identifying Areas for Improvement: Implement best practices to enhance marketing efficiency and effectiveness, driving continuous improvement across the marketing organization.

Requirements

• Minimum of 7 years of marketing experience, with at least 3 years in a leadership role. • Proven track record of developing and executing successful marketing strategies, particularly targeting customers within the Department of Defense and Federal agencies. • Strong understanding of government technology convenings, channels, and regulations for outreach. • Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams. • Ability to develop and execute strategic marketing plans that deliver results, including translating big ideas into tactical actions. • Proficiency in marketing analytics and data analysis, with a strong analytical mindset. • Experience with marketing automation tools, CRM software, design and video production. • Willingness to travel as needed to meet business objectives (10%).