Vice President - Growth Marketing

October 2

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Pacaso

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Description

• Develop and Execute Growth Strategy: Design and implement comprehensive growth strategies that drive both short-term and long-term revenue growth across paid and non-paid channels. • Leverage AI for Personalization: Utilize AI-powered tools to create hyper-targeted marketing campaigns that deliver personalized content, recommendations, and product offers based on customer behavior and preferences. • Lead SEO Initiatives with Product Stakeholders: Oversee and enhance organic growth through effective SEO strategies, including content optimization, technical SEO. • Manage Paid Advertising Channels: Own and optimize performance marketing efforts, including paid search, social, display, and other acquisition channels. • Analyze and Optimize Growth Funnels: In partnership with cross functional partners, continuously monitor and refine customer acquisition funnels, ensuring seamless conversion across all stages. • Collaborate with Cross-Functional Teams: Work closely with product, engineering, and sales teams to align marketing strategies with business objectives and product development. • Data-Driven Decision Making: Analyze key performance metrics and use data to drive decisions that maximize ROI and campaign effectiveness. • Lead A/B Testing and Experimentation: Design and execute A/B tests to optimize creative, targeting, and user experience across all marketing channels. • Budget Management and Allocation: Manage and allocate marketing budgets effectively across channels to maximize performance and growth. • Oversee Growth Team: Lead and mentor a team of growth marketers, ensuring alignment with overall marketing and business goals.

Requirements

• 10+ years building and leading high-performing channel marketing, business management, or growth product strategy teams. Marketplace experience is strongly preferred. • Proven ability, and multiple examples, of setting and exceeding KPIs (i.e. leads), driving company revenue • Strong management experience of coaching and developing senior individual contributors and managers. Can effectively explain concepts and impact to others. • Ability to move smoothly between high-level strategy and specific details. • Demonstrated ability to deconstruct ambiguous growth goals and delegate appropriate KPIs to teams. Highly analytically independent. • Demonstrated experience effectively partnering and driving to critical decisions with senior leaders and diverse functional/geographic teams to drive outcomes. • Consistently evaluates opportunities based on business impact and cost, can effectively prioritize based on opportunity size, and drive focus.

Benefits

• Competitive salary and stock options. • Unlimited, flexible PTO for exempt employees. • Excellent medical, dental and vision insurance. • Sponsored memberships to One Medical, Ginger and Carrot. • 401(k) to help you save for the future. • Paid maternity and paternity leave. • Generous home office stipend and monthly cell phone reimbursement. • Quarterly remote team building events and L&D opportunities.