Director - Consumer Insights & Analytics

2 days ago

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Palermo Advisors

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Description

• Lead a team to understand consumer behaviors through jewelry purchases. • Optimize customer interactions and drive marketing activities using insights. • Conduct path to purchase research and improve site conversion rates. • Develop reporting frameworks to measure customer loyalty and lifetime value. • Provide data analytics support across various marketing channels. • Create self-service analytics reporting structures for data-driven decision making. • Educate the organization on digital analytics best practices.

Requirements

• 10+ years of relevant Consumer Insights and Digital Analytics leadership experience • Robust understanding of data and analytics technology. • Experience leading strategy and implementation for platforms and tools such as GA4, Domo, Snowflake • Demonstrated experience providing insights relating to digital marketing channels and activities (Paid Search, SEO, Affiliates, Display, Paid Social) • Experience leading and driving consumer journey and website experience optimization analytics • Experience defining, developing and communicating CRM and Consumer cohort insights • Experience in consumer segmentation and developing a data-based cohort modeling • The ability to communicate complex concepts to a variety of audiences • Robust analytic, quantitative, statistical, and data interpretation skills, ability to transform data into actionable insights • Demonstrated success in leading and developing high-performing teams, with a track record of driving results through effective team management and mentorship. • Exceptional interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization. • Self-starter with a proactive and entrepreneurial spirit, able to thrive in a fast-paced, startup environment while maintaining a focus on achieving both business and social goals. • Possesses strong problem-solving skills, approaching challenges with a positive and innovative mindset to drive solutions. • Familiarity with HTML, CSS, Google Analytics and Javascript are a plus • Bachelor’s degree or equivalent, preferred

Benefits

• Medical, dental, and vision insurance kick in on the first day of your 2nd month! • They know that saving for the future is important. That's why they offer a generous 401k match. • They know it’s important to recharge and relax. • 100% employer-paid. • Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings. • You’ll receive a generous discount on their jewelry. • They offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling. • In addition to their giving back programs, their teams support local initiatives and spend time together by volunteering.