Director of Marketing - Medical Imaging

3 days ago

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PaxeraHealth

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Transforming Healthcare Through Innovation

PACS • VNA • Teleradiology • Medical Imaging • Cloud PACS

51 - 200

Description

• Responsible for developing, executing, and monitoring marketing programs for PaxeraHealth product lines • Writing, proofreading, and editing creative and technical content across different mediums • Manages social media channels and campaigns, growing followers/audiences • Creates and manages eblast campaigns/newsletters • Develops digital content for lead generation, brand awareness campaigns • Creates collateral and media files including flyers, presentations/decks, screenshot editing, video, etc. • Reviews website for errors, enhances current content, creates additional content as needed • Plans and manages exhibits and trade shows for medical imaging in USA • Creates and maintains inventory of branded materials for special events • Communicates with current customers responding to their inquiries and ensuring customer satisfaction • Monitors results and data for all marketing campaigns and initiatives • Provides general marketing support to the marketing, sales, and executive teams

Requirements

• Bachelor’s Degree in Marketing or Communications • 5-7 years of experience in a similar role (i.e. for an advertising or PR agency or other large company with multiple concurrent projects) • Experience managing social media channels and campaigns, growing followers/audiences with the ability to monitor posts/campaigns and adjust communication strategies accordingly • Proficiency in utilizing marketing automation platforms like HubSpot • Excellent command of the English language - written and verbal • Digital content creation and creative development experience • Experience using HTML is required, use of photo manipulation software is desired • Must have strong Microsoft Office skills • Great communication skills and customer service skills • Must be able to travel occasionally as needed to trade shows/conferences, company meetings, presentations, etc.

Benefits

• Company Health, Dental and Vision Insurance • Life Insurance • PTO, including Holidays, Vacations, Sick and Personal days • 401K with discretionary company match • Work with an outstanding and dedicated team of Sales, IT, Marketing, and Administrative professionals who are committed to our company’s growth • Work for a company whose values include: Integrity, Hard Work, Exceptional Service and Innovation • A friendly work environment with a family-owned feel!