Director of Digital Advertising

November 3, 2024

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PETA

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PETA is a global non-profit organization focused on animal rights and promoting ethical treatment of animals. People for the Ethical Treatment of Animals advocates against the use of animals for experimentation, food, clothing, and entertainment, and campaigns for animal rights by raising awareness and encouraging veganism. PETA conducts investigations, rescues animals, and promotes humane living practices. They offer resources, products, and educational campaigns to support their mission of ending animal exploitation.

animals • animal rights • farm animals • animal welfare • animal cruelty

201 - 500 employees

Founded 1980

🤝 Non-profit

🌍 Social Impact

🤲 Charity

📋 Description

• Lead the Digital Ads Team, reporting to the Senior Director of Response Fundraising • Provide leadership. Directly supervise Digital Ads staff and serve as mentor to coworkers involved in digital advertising campaigns • Develop and manage annual ad plans and budgets in collaboration with supervisor and leads from Marketing and Advocacy • Ensure the Digital Ads team meets PETA's annual monetary, acquisition, and other goals and KPIs • Identify, research, and recommend digital marketing strategies to support organizational goals and initiatives across paid placement channels • Develop and manage testing calendar across all paid placement channels to maximize spend and work toward continuous improvement across campaigns • Develop paid media reports that clearly demonstrate campaign progress toward agreed upon goals and provide actionable insights for further optimization • Collaborate with assigned subject matter experts to ensure comprehensive reporting across lead and donor lifecycles • Identify opportunities for fundraising, engagement, and retention improvements using data analysis • Oversee digital tracking and targeting initiatives with ads team and partners • Oversee the creation and implementation of engaging and impactful content across digital platforms such as web, live streaming, audio, mobile, gaming, social, and other emerging technology • Ensure that internal processes and standards are set and met, so the ads team operates efficiently and provides helpful updates to all stakeholders • Prioritize knowledge-sharing and mentorship, educating colleagues on best practices and the latest media industry trends to foster a culture of continuous learning and innovation • Drive strategy and planning meetings and maintain responsibility for persuasively presenting ideas and results • Ensure PETA’s digital presence aligns with mission and core values • Perform other duties assigned by the supervisor

🎯 Requirements

• At least 10 years of professional experience in digital marketing, strategy, and advertising • Exceptional skills in planning, project management, data and statistical analysis • Proven experience managing direct reports with 10 years or more of management experience preferred • Experience working successfully in a matrixed team environment • Degree in a related field or equivalent experience • Demonstrated effective leadership skills • Effective written and verbal communication skills • Ability to work well under pressure and meet deadlines • Excellent ability to take initiative and work independently • Outstanding attention to detail and commitment to accuracy • Commitment to the objectives of the organization