Director of Digital Advertising

November 3

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PETA

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animals • animal rights • farm animals • animal welfare • animal cruelty

201 - 500

Description

• Lead the Digital Ads Team, reporting to the Senior Director of Response Fundraising • Provide leadership. Directly supervise Digital Ads staff and serve as mentor to coworkers involved in digital advertising campaigns • Develop and manage annual ad plans and budgets in collaboration with supervisor and leads from Marketing and Advocacy • Ensure the Digital Ads team meets PETA's annual monetary, acquisition, and other goals and KPIs • Identify, research, and recommend digital marketing strategies to support organizational goals and initiatives across paid placement channels • Develop and manage testing calendar across all paid placement channels to maximize spend and work toward continuous improvement across campaigns • Develop paid media reports that clearly demonstrate campaign progress toward agreed upon goals and provide actionable insights for further optimization • Collaborate with assigned subject matter experts to ensure comprehensive reporting across lead and donor lifecycles • Identify opportunities for fundraising, engagement, and retention improvements using data analysis • Oversee digital tracking and targeting initiatives with ads team and partners • Oversee the creation and implementation of engaging and impactful content across digital platforms such as web, live streaming, audio, mobile, gaming, social, and other emerging technology • Ensure that internal processes and standards are set and met, so the ads team operates efficiently and provides helpful updates to all stakeholders • Prioritize knowledge-sharing and mentorship, educating colleagues on best practices and the latest media industry trends to foster a culture of continuous learning and innovation • Drive strategy and planning meetings and maintain responsibility for persuasively presenting ideas and results • Ensure PETA’s digital presence aligns with mission and core values • Perform other duties assigned by the supervisor

Requirements

• At least 10 years of professional experience in digital marketing, strategy, and advertising • Exceptional skills in planning, project management, data and statistical analysis • Proven experience managing direct reports with 10 years or more of management experience preferred • Experience working successfully in a matrixed team environment • Degree in a related field or equivalent experience • Demonstrated effective leadership skills • Effective written and verbal communication skills • Ability to work well under pressure and meet deadlines • Excellent ability to take initiative and work independently • Outstanding attention to detail and commitment to accuracy • Commitment to the objectives of the organization