Senior Marketing Manager, Paid Advertising

December 11, 2024

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Pilot.com

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Pilot. com is a leading provider of back-office services for startups and small businesses in the United States. Specializing in bookkeeping, CFO services, and tax preparation, Pilot. com offers tailored financial solutions to help businesses establish a strong financial foundation and achieve sustainable growth. Their expertise extends to various industries, including consumer goods, retail, and professional services. With a team of over 250 US-based accountants and finance specialists, Pilot. com is dedicated to delivering scalable and tech-forward solutions, ensuring seamless integration with existing business tools. They are renowned for their deep industry knowledge and commitment to client success.

51 - 200 employees

💸 Finance

🤝 B2B

☁️ SaaS

📋 Description

• Own and scale our performance marketing strategy across key channels • Generate high-quality leads and maximize ROI • Build campaigns that resonate with our target audiences • Manage and optimize campaigns to maximize lead quality, engagement, and efficiency • Partner with cross-functional teams to ensure alignment across all customer acquisition efforts

🎯 Requirements

• Have 8+ years of hands-on experience in performance marketing (experience with SMBs, services or SaaS is preferred) • Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges • Extensive hands-on experience with platforms such as Google Ads (including Search, Display, YouTube, PMax), Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, Microsoft Advertising (Bing Ads) • Familiarity with tools like Google Tag Manager, Looker, Marketo, and Google Analytics (GA4) • Ability to analyze data to uncover insights, in SQL or Excel, in order to optimize performance towards your goals • Experience using bid management and campaign automation tools • Familiarity with scripts to automate common tasks in Google Ads or using tools like Zapier for workflow automation • Comfortable setting high-level strategy as well as discovering keywords and writing ad copy • A team player who knows how to align cross-functional efforts and communicate effectively • A bias to action, trying new things and will do whatever it takes to get projects over the finish line

🏖️ Benefits

• Flexible vacation/time-off policy • All federal holidays are observed • Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks • 401(k) plan