Audience Acquisition Manager

December 8, 2024

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PlatformQ

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PlatformQ is a leading provider of digital engagement solutions, specializing in the fields of healthcare and education. The company operates through two main divisions: PlatformQ Health, which enhances patient outcomes by providing live, interactive online education for healthcare professionals, patients, and caregivers; and PlatformQ Education, which revolutionizes enrollment management by helping colleges and universities connect with students through digital platforms. PlatformQ's proprietary technology enables scalable, targeted, and interactive environments for education and engagement, partnering with academic institutions and professional societies to deliver trusted and actionable content.

Online Media • Online Engagement • Higher Ed

11 - 50 employees

📚 Education

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Develop and execute audience acquisition strategies to grow our database of potential learners • Identify target audiences and create customer personas to guide marketing efforts • Collaborate with audience engagement, marketing communications and sales teams to create and implement campaigns that effectively reach and engage target audiences • Work with with cross-functional teams to ensure a cohesive and consistent brand message across all touchpoints • Conduct market research to understand audience demographics, behaviors, and preferences • Utilize various marketing channels such as email, social media, SEO, paid advertising, and content marketing to attract and acquire new audiences • Analyze audience data and engagement metrics to track the success of audience acquisition efforts and make data-driven decisions to optimize strategies • Monitor industry trends and competitor strategies to stay ahead of the curve and identify new opportunities for audience growth • Stay up-to-date with emerging technologies and marketing tactics for audience acquisition.

🎯 Requirements

• Bachelor’s degree in marketing, communications, or a related field • 5-7 years of experience in audience acquisition/engagement or digital marketing • Proven track record of successfully attracting and growing target audiences in the healthcare space, with a focus on clinicians • Strong understanding of market research and audience segmentation • Experience with various marketing channels and tools, such as social media, email marketing, and content management systems • Proficient in data analysis and using data to inform marketing strategies • Excellent communication and collaboration skills • Creative and innovative mindset with a strong eye for detail • Strong project management skills and ability to multitask • Experience in the healthcare industry a plus