Lead Generation Account Manager

June 5

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Power Digital Marketing

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Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000 employees

🤝 B2B

👥 B2C

Description

• Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals • Marketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media • Data-driven Insights: Leverages data and analytics, such as first-party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps • Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed • Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives • Client Retention: Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on target • Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships • Responsible for other tasks and projects as assigned by Client Services department leadership, as needed

Requirements

• Bachelor's Degree in Marketing, Communication or related discipline • 8+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency • Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics • Extensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot) • Experience speaking to business-level metrics such as LTV:CAC, MER, etc. • Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment • Ability to quickly build rapport and develop relationships with executive-level points of contact • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients • Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude • Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth

Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Employee Assistance Program (EAP) • 13 observed national holidays + 2 mental health recharge days per year • 2 Free Employee Assistance Programs • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives