CRM Lifecycle and Retention Director

March 13

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

+3 more states

⛰️ Colorado – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🤠 Texas – Remote ⛷️ Utah – Remote

💵 $90k - $110k / year

⏰ Full Time

🔴 Lead

🏆 Customer Success

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Local Crafts Group

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Local Crafts Group (formerly Premier Needle Arts / Crafts Americana Group) is on a mission to help you love what you make. A company made of crafters for crafters we create the fabrics, threads, yarns, tools, patterns, and books that we have always wanted to work with ourselves. We work directly with trusted mills and manufacturers around the world to make sure our yarn knits smoothly, our thread rarely lints and our fabric lasts for generations. Our hands-on approach to product development and manufacturing, from conception to completion, gives us the freedom to make the things our customers want without sacrificing quality. We just love to make things and with our products, we hope you will too.

Yarn • Thread • Ecommerce • Catalog • Crafting

51 - 200 employees

📋 Description

• Job Title: CRM Lifecycle and Retention Director • Location: Remote / Hybrid - Denver, CO; Salt Lake City, UT; Vancouver, WA; Austin, TX; Colombus, OH • Reports To: Sr. Director of Revenue • We are looking for a data-driven CRM Lifecycle and Retention Director to own and optimize customer engagement across our 4-5 brands using Klaviyo, Attentive, and Yotpo. • This role is revenue-generating and focused on driving repeat purchases, increasing ROAS, and growing our total engaged email list. • You will oversee email and SMS lifecycle marketing, refine existing flows and triggers, improve marketing copywriting, and help launch loyalty programs to strengthen customer retention. • This is a hands-on role requiring expertise in personalization, segmentation, reporting, and continuous optimization. • Additionally, this role will lead a team and actively collaborate with other revenue team leaders on promotions, content, and campaign planning.

🎯 Requirements

• 5+ years of experience in CRM, lifecycle marketing, or retention marketing, preferably in eCommerce. • Proven track record of increasing repeat purchases and optimizing retention strategies. • Strong expertise in Klaviyo (flows, triggers, segmentation, analytics, and reporting). • Hands-on experience with SMS and email marketing campaign execution. • Excellent data analysis skills with the ability to translate insights into action, must be able to use excel proficiently. • Strong copywriting and messaging skills with a focus on conversion optimization. • Ability to manage multiple brands while maintaining strategic consistency. • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. • Nice to Have: • Experience launching or managing a loyalty program(s). • Knowledge of eCommerce retention trends and personalization strategies.

🏖️ Benefits

• Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs) • Healthcare Savings and Flexible Spending Accounts • Company-paid Life, AD&D, Short Term Disability, Long-Term Disability, and worldwide travel assistance benefits • Voluntary life and income replacement plans • Robust Employee Assistance Program that includes counseling, legal, financial and health advocacy services • 401(k) Retirement Savings Plan with Employer Match • Generous paid time off and holiday pay policies • Employee discounts at all Local Crafts companies!