Ecommerce Lifecycle Strategist

Yesterday

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Prismfly

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Conversion rate optimization • full-stack development • Shopify Plus • Magento • BigCommerce

11 - 50 employees

🛍️ eCommerce

☁️ SaaS

Description

• Own and manage lifecycle campaigns from ideation to execution and analysis. • Develop personalized customer journeys identifying key touchpoints, pain points, and opportunities for improvement. • Ensure that each touchpoint across customer flows is engaging, efficient, and effective. • Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc. • Segment audiences and create tailored experiences to enhance customer engagement and loyalty. • Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy. • Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value. • Collect and analyze customer feedback to make continuous improvements to the customer journey. • Drive positive customer reviews and ongoing engagement with loyalty programs. • Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly. • Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.

Requirements

• 3 years of relevant hands-on experience • Proven experience in customer lifecycle management, email/SMS automation, or a related field. • Strong analytical skills with the ability to interpret data and draw actionable insights. • Excellent communication and collaboration skills. • Proficiency with marketing automation tools and CRM systems. • A passion for customer experience and a customer-centric mindset. • Strong project management skills and the ability to work on multiple initiatives simultaneously.