Senior Manager, Digital Marketing

October 29

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Progyny, Inc.

WebsiteLinkedInAll Job Openings

healthcare • medical • financing • fertility • egg freezing

201 - 500

Description

• Support broader digital strategy creation • Lead campaign execution and be responsible for the ongoing health and management of our campaigns • Work collaboratively with the digital team to create cross-functional plans spanning digital mediums including paid media and email marketing • Support VP, Digital Marketing in standardizing the creation and delivery of our digital marketing campaigns • As needed, support digital-first content creation necessary to launch and/or optimize campaigns • Lead paid media execution in accordance with media plans and optimize campaigns as needed • Support regular reporting cadences and data needs for the team • Create list management strategy and own distribution of regular and ad hoc email marketing emails to various audiences • Facilitate the management of webinars on Progyny’s owned webinar platform • Create, own and follow a QA process across all published digital marketing projects

Requirements

• 7+ years of experience, healthcare benefits experience preferred • Experience with all aspects of campaign creation – from strategy ideation to execution to reporting • Deep knowledge of digital marketing platforms, including but not limited to paid media platforms, social media channels, email marketing platforms and social listening platforms • Experience with Salesforce and Pardot are a plus • Proven track-record of digital optimizations across the lifecycle of a campaign • Results-oriented, with the ability to read data and allow it to drive decision-making • Effective communications skills, both written and oral • Must be able to develop strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment • Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum • Ability to effectively collaborate across an internal team and multiple stakeholder teams

Benefits

• Paid family and parental leave • Fertility and family building benefits (including egg freezing, IVF, and adoption support) • Family care fund and Parents’ Employee Resource Group • Health, dental, vision and life insurance options for employees and family • Free in-person, virtual and text-based mental health and wellness support • Paid time off, including vacation, sick leave, personal days and summer flex time • Company equity • Bonus program • 401(k) plan with company match • Access to on-demand legal and financial advice • Company social events • Flex days (3 days a week in the office) • Onsite meals and snacks for employees reporting into our NY office