Head of Growth Marketing

September 22

Apply Now

Receive Emails with Similar Jobs

Propel, Inc

WebsiteLinkedInAll Job Openings

social good • fintech • social enterprise • debit • financial services

51 - 200

Description

• Own user acquisition. Create the strategy, generate excitement, and operate the systems to grow Propel’s user base. This includes managing our paid marketing budget, product-led growth initiatives, viral growth, and more. • Operate our SEO strategy. Bring expertise in SEO tactics and strategy to partner effectively with our policy and product teams on creating authoritative, first-class content around government benefits that makes the internet a better source of answers for this domain, while achieving Propel’s business goals. • Partner in Propel’s brand and storytelling. Have ownership in our brand and positioning, and lead efforts to understand customer responses and enhance storytelling. • Manage the growth marketing team at Propel. You will inherit a team of two scrappy, talented marketers. You will be responsible for the direction, growth, and success of that team. • Evangelize growth marketing at Propel. Foster a data-driven, results-oriented approach to growth. Become a trusted leader and advisor for functions like design, product, and business development.

Requirements

• 10+ years of growth and user acquisition experience, with heavy emphasis on consumer mobile apps used by millions of people across Android, iOS, and mobile web • Experience in SEO and content marketing, with deep specific knowledge of SEO trends and best practices • 3+ years of experience managing a team • Proven track record of driving results. You’ve improved user acquisition (and retention) multiple times and can speak to the results you’ve driven • Deep data skillset. Proficient in SQL. Experience working with modern analytics tools like Metabase, Amplitude, Snowflake • Familiar with consumer mobile metrics - what are average vs industry-leading DAU/MAU ratios across different product categories? What is an average vs industry-leading D1 retention rate? • Comfortable being fully hands-on with any problem • Excited to contribute to Propel’s mission - creating a better, more useful internet for low-income Americans • A big plus, but not required: expertise marketing to low-income Americans. Could be from a previous role or from personal lived experience

Benefits

• Meaningful work and a strong shared sense of mission • Remote-friendly work environment, headquartered in Downtown Brooklyn and satellite offices in San Francisco and Salt Lake City. The team meets in-person for optional retreats • 20 Days of PTO • 4% 401K match • $10k lifetime spend towards Carrot Fertility • Excellent Medical, Dental and Vision options • Free access to Ginger mental health, Gympass, Headspace, One Medical, Rightway, Sofi, and Spring Health • Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected compensation for the role as scoped is $210,000 - $275,000 and will be based on how a candidate matches to our internal leveling guide. Bands may be expanded if someone is leveled more senior than the role was initially scoped.