CRM Marketing - Data Strategy Manager
October 13
🇺🇸 United States – Remote
💵 $179k - $220k / year
⏰ Full Time
🟠 Senior
🔴 Lead
♟ Business Operations & Strategy
Description
• As a CRM Marketing & Data Strategy Manager, you will be responsible for driving policyholder growth through strategic acquisition initiatives and optimizing lead management processes. • You will direct and optimize solutions for email, text and chatbot channel marketing, managing both the execution and administration of these channels. • Collaborate across teams (e.g., Creative, Marketing Technology, product and data science/analytics) to implement complex email and mobile journeys, including automations, behavioral, transactional, and triggered campaigns. • Ensure all campaigns are compliant with corporate, legal, and regulatory standards (e.g., GDPR, CCPA). • Analyze campaign performance, providing actionable insights and recommendations.
Requirements
• Bachelor's degree in STEM or a related quantitative field (e.g., Engineering, statistics, Computer Science) or relevant experience. • 12 or more years of experience in analytics, with a focus on CRM and consumer engagement. • 6 or more years of hands-on experience with Salesforce Marketing Cloud and Salesforce CRM. • Proficiency in data querying and analysis tools such as SQL, Google, Excel. • Experience with Tableau, Python, and web analytics tools (e.g., Datorama, Looker, Adobe, Google Analytics). • Strong understanding of email best practices, testing, and optimization. • Experience with project management tools (e.g., JIRA, Asana). • Knowledge of data privacy and governance policies. • Excellent communication skills and ability to translate complex data into actionable insights. • Team-oriented, with a positive attitude and collaborative approach.
Benefits
• We provide a wide variety of health, wellness and other benefits. • These include medical, dental, vision, life insurance and supplemental income plans for you and your dependents. • A Headspace app subscription, monthly wellness allowance and a 401(k) Plan with a company match. • Given our virtual environment— in order to set you up for success at home, a one-time payment of $2K will be provided to cover the purchase of in-home office equipment and furniture at your discretion. • All employees accrue four weeks of PTO in their first year of employment. New parents receive twelve weeks of fully paid parental leave which may be taken within one year after the birth and/or adoption of a child. • We’re committed to investing in and helping our people grow personally and professionally. All employees receive up to $5000 each year for professional learning, continuing education and career development.
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