Digital Marketing Manager

Yesterday

Apply Now

Receive Emails with Similar Jobs

RainFocus

WebsiteLinkedInAll Job Openings

Event CRM • Event Data Management • Event Business Intelligence • Event Marketing Automation

201 - 500

💰 Series C on 2021-09

Description

• RainFocus, one of the most innovative software companies, is in search of an exceptional Digital Marketing Manager. • RainFocus cares about its employees, customers, and the world in which we live. • Our rapidly growing team serves Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events, across the world. • Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing results. • We are well-funded, growing fast, and building a company that is changing the market — it will be challenging, fun and exciting. • As a Manager, Digital Marketing you will lead the strategy for lead acquisition programs, paid campaigns, and digital activities across RainFocus’ online platforms, and is responsible for bringing to life the digital marketing strategy to deliver against key performance indicators (KPIs) and business goals. • The Manager works in close collaboration with internal teams to understand and recommend how internal workflows should align to marketing strategies in terms of generating awareness, bringing new leads, increasing user engagement, and actively moving users through the funnel. • In this capacity, the Manager also defines key metrics to measure channel effectiveness and optimize paid efforts to deliver return on investment (ROI), and act as a change agent across stakeholders to implement optimizations and best practices.

Requirements

• Bachelor's degree required (in Marketing, Marketing Analytics, Business preferred); or an equivalent combination of education and experience • A minimum of 3 years of digital marketing experience; agency experience a plus • A minimum of 3 years’ experience in a B2B marketing environment • Hands-on experience with Google AdWords, Facebook, and LinkedIn • Experience translating campaign goals to multi-channel, digital strategy targeting key personas • Strong collaboration and leadership skills, with the ability to work cross functionally and bring alignment amongst stakeholders • Advanced analytical and storytelling skills • Advanced knowledge of search engine marketing and SEO best practices • Experience reporting on marketing performance, and communicating marketing insights that impact sales outcomes • Strong project management skills and ability to manage competing priorities and deadlines • Proficient with Google Analytics and other web analytics reporting platforms • Strong written, verbal communications and presentation skills • Experience with ad and content syndication platforms preferred (i.e. Youtube, Bing Ads, or ABM-providers) • Experience with marketing automation and CRM platforms preferred (i.e. Marketo, Salesforce, Drift) • Demand generation or customer lifecycle marketing support experience preferred.

Benefits

• competitive salaries • competitive benefits • 401k • generous PTO • countless other team building activities.