Director of Demand Generation

2 days ago

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Rankings.io

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Personal Injury Lawyer SEO • Law Firm SEO • SEO for Lawyers • Personal Injury Marketing • SEO

11 - 50 employees

🤝 B2B

☁️ SaaS

Description

• Deliver consistent pipeline contribution to support monthly bookings targets and drive funnel conversion • Embrace a metrics-driven approach to tracking, assessing and interpreting pipeline results • Set & meet targets by product and business unit • Own the process for development and execution of Ranking.io’s strategy for acquiring, nurturing, and expanding qualified leads. • Recommend and oversee digital strategy (website, paid, SEO), while mentoring team members and guiding day-to-day decision making • Continuously identify, evaluate and test new channels, strategies and tactics. • Experiment with a wide array of ever-changing digital and traditional mediums and develop methods to understand and improve effectiveness • Manage and guide website strategy to increase inbound lead volume and drive conversions • Create highly customized marketing campaigns and content for target accounts • Work cross-functionally with sales to align on account strategies and communicate ABM campaign performance • Work and manage relationship with external firm focused on ABM • Own and manage systems used for marketing campaigns and measurement including Pardot, Google Analytics, Google Adwords, etc. • Lead the charge on automating critical elements of marketing including lead scoring and nurture campaigns. • Work closely with BDR teams to improve conversion rates and lead handling processes • Educate BDR teams on lead sources and campaigns to ensure outreach messaging alignment

Requirements

• 3+ years of experience with HubSpot • 3+ years of lead generation experience • Track record of meeting and/or exceeding individual and team goals • Excellent quantitative, analytical and communication skills • Experience using marketing automation tools in HubSpot or similar CRM • An entrepreneurial spirit, comfortable with ambiguity and change • Data driven mindset for decision making and test-and-learn programs • Track record of meeting and/or exceeding individual and team goals

Benefits

• Starting from $100,000; pay commensurate with experience • Work remotely from home • 12 days of PTO within the 1st year • 3% match Simple IRA • 100% health insurance (including fully employer-funded coverage)