Raptive
Raptive is a full-service creator media company that empowers creators and publishers to maximize their ad revenue and grow their brands. By leveraging advanced technology and deep industry expertise, Raptive enables content creators to turn their passions into profitable ventures while maintaining quality audience engagement. The company provides a range of services including ad management and business solutions, ensuring that creators receive high earnings while advancing their influence in the digital space.
Digital Advertising • Programmatic Advertising • Brand Partnerships • Video • Product Development
Director - Product
March 27
Raptive
Raptive is a full-service creator media company that empowers creators and publishers to maximize their ad revenue and grow their brands. By leveraging advanced technology and deep industry expertise, Raptive enables content creators to turn their passions into profitable ventures while maintaining quality audience engagement. The company provides a range of services including ad management and business solutions, ensuring that creators receive high earnings while advancing their influence in the digital space.
Digital Advertising • Programmatic Advertising • Brand Partnerships • Video • Product Development
📋 Description
• Raptive is seeking a Director, Product to join our ad code team! • The Ad Code Product Manager position will play a vital role in driving incremental revenue opportunities for our network of more than 5,000 publishers. • This role reports to the SVP, Product and includes management opportunities. • The Director, Ad Code Product Manager, will focus on building out and optimizing our core ad technology stack. • Monetization -- Developing new features and strategies that will drive more revenue for our publishers • Revenue Optimization - Bringing ideas to the table to maximize ad cpm • User Identity - Create internal graphs and leverage external tools to identify users across multiple sessions • Page Performance -- How can we make sure our ad delivery is as fast and efficient as possible to provide for the right UX • Page UX - Ensure a mixed balance of ads and visitor experience providing options and recommendations for our publishers • Demand integrations -- which demand partners should we be working with and through what integrations? How can we leverage Prebid, OB and other wrapper technologies in the optimal way for our publishers, advertisers and end users
🎯 Requirements
• 8+ years in product management at a digital media, ad technology firm or similar • Proven track record of innovating, developing and launching successful ad technology software products • Expert knowledge of Prebid, GAM, SSPs, DSPs and related programmatic technologies • Working knowledge of Prebid Server, benefits vs PBJS, ability to understand and formalize business logic in leveraging server side technologies • Excellent data analysis and data-driven decision-making skills, familiarity with applied statistical analysis • Deep knowledge and technical understanding of web technology, advertising technology and related topics, such as JavaScript, browsers capabilities, ad servers, etc. (engineering background a strong plus) • Command of the product development life-cycle, from market analysis to problem identification, validation, solution development, go-to-market and beyond • Strong prioritization skills and experience applying them in the development of a product roadmap • Expertise in agile software development methodologies and collaboration with engineering to execute a product strategy • Managing other Product Managers a plus • Bachelor’s degree required • Ad technology (Prebid, Prebid Server, Header Bidding, Auction Dynamics, User Identity) • Revenue Products (Display Ads, Video Ads, High Impact Ad Formats) • Web technology (Browser Capabilities, Core Web Vitals, Page Performance and UX
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