Senior Product Marketing Manager

September 27

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Rebrandly

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Description

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and growth of Rebrandly. • Develop competitive insights that inform campaigns, product innovation, sales enablement, positioning, and messaging. • Lead the development and execution of go-to-market plans for new product launches and updates. • Create, ideate, write, and execute product newsletters, public product changelogs, beta and launch announcements, and the publication of in-app product feature and launch messages. • Work closely with the Rebrandly Engineering and Product Development team on product and new feature education announcements presented to users in product and via product newsletters, public changelogs, and roadmaps. • Develop and partner to create solution-oriented content, including collateral, website content, videos, webinars, press releases, sales enablement content, and customer communications, to build awareness and support demand generation and sales. • Conduct thorough market research to identify trends, opportunities, and competitive landscape to inform product development and marketing strategies. • Drive qualitative and quantitative analysis to understand our user base, conduct user interviews, and gather and analyze customer feedback and data to inform product enhancements and new features. • You will be encouraged to be an active participant in product strategy decisions. • Formulate customer strategies and pitches by working closely with cross-functional teams, including product management, engineering, sales, and customer success. • Monitor and analyze the performance of product marketing campaigns and initiatives, providing insights and recommendations for continuous improvement. • Help define and track key performance indicators (KPIs) to monitor and optimize product adoption and revenue growth.

Requirements

• 5-7 years of experience min. • Product marketing, product, or marketing experience with a Martech, PLG, and SaaS focus • Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns • Familiarity with B2B marketing, lead generation, and sales processes • Experience with naming, pricing and packaging new and exciting products and features • History of success delivering product launches and creating and managing marketing programs • Incredible communicator with an ability to influence and compel through a confident and credible delivery and storytelling approach • Highly proficient in written and verbal English communication. We’d love for you to provide several examples of writing samples in the later stages of the interview process. • Ability to succeed in a fast-paced environment while working across diverse teams (Engineering, Product, Customer Success, Sales, and Marketing) • Proven ability to work independently and cross-functionally to complete projects • High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment • Comfortable self-serving data insights from several internal sources of analytics and product insights.