Senior Director - Brand Performance

4 days ago

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11 - 50 employees

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Description

• Reporting to the VP, Enterprise Marketing as Sr. Director, Brand Performance. • Responsible for measuring brand performance and ensuring market competitiveness. • Develops a competitive intelligence program and provides insights for enterprise campaigns. • Establishes framework for brand maturity tracking across customer segments. • Oversees marketplace research initiatives to gather insights on customer behaviors and market trends. • Defines and tracks KPIs to measure the effectiveness of brand strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred. • 10+ years of experience in marketing research, analysis, measurement and reporting, or a related field. • Proven ability to lead and inspire cross-functional teams. • Strong analytical skills and experience with brand health tracking and competitive analysis. • Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels. • Experience in a fast-paced, dynamic environment with a track record of driving results.

Benefits

• Comprehensive suite of benefits focusing on physical, emotional, financial, and social aspects of wellness. • Medical, dental, and vision care included. • Support for working families, including family building support and behavioral health solutions. • Variety of training programs and professional development resources available. • Opportunities for mentorship, volunteer activities, and employee resource groups.