Territory Account Manager

Yesterday

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Description

• Red Wing Brands of America is seeking a Territory Account Manager to join our Wholesale team. • This role will be responsible for a set of accounts in defined region - MA, ME, CT, RI, VT and NH. • This role will primarily focus on managing and nourishing existing client relationships and meeting sales targets through effective defined sales strategies and customer service in the independent sales channel. • They will collaborate with internal customers to manage distribution, enhance profitability, and deliver world-class customer service to customers. • Responsible for delivering wholesale revenue, volume and other critical targets for the defined territory by growing both the existing and net new account base. • Demonstrate and explain product features, benefits, and value proposition to customers for both new and existing products to drive adoption and assortment expansion in alignment with channel strategy, menu of services and customer needs. • Adhere to a defined Sales Methodology and Benchmarks by negotiating and close sales deals in accordance with company policies. • Analyze account performance, strategically partner with accounts to solicit and facilitate in-season orders, field in-season customer inquiries and support requests. • Provide merchant support and resources to account, including merchandising support materials, standards, and in-store support in alignment with channel strategy/Menu of Services. • Conduct effective in-stores sales and product training clinics for assigned independent retailers. • Partner with accounts to accelerate the sale of our product through their store by leveraging marketing partnerships and assets, our industrial accounts and activations, and sales incentives as defined by channel. • Cultivate brand awareness with customers and consumers; tradeshows, consumer shows, in-market training, brand partnerships.

Requirements

• Bachelor’s degree (B.A./B.S.) in a related field of study; with a minimum of five years in account management, or sales with a proven track record of managing a book of business; or an equivalent combination of education and experience. • Footwear sales experience is preferred. • Demonstrate deep knowledge of Standard Industrial Classifications (SIC) and effectively apply this expertise to enhance strategic decision-making and customer engagement. • Possess a thorough understanding of RWS products and leverage this expertise to drive product application and customer solutions. • Exhibit strong awareness of products, customers, and market trends, ensuring alignment with program objectives and strategic initiatives. • Apply advanced knowledge of retail Minimum Advertised Price (MAP) policies to ensure compliance and optimize pricing strategies. • Ability to support strategic account plans to drive growth and address complex customer needs effectively. • Understand and utilize retail financial metrics to guide business decisions, performance evaluations, and strategic planning. • Analyze and respond to market demands at a regional level, adapting strategies to meet local needs and opportunities. • Demonstrate a general understanding of cultural factors that influence market behavior and customer interactions. • Create and interpret internal analytical data to support decision-making processes and enhance operational efficiency.

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