Demand Generation Manager

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💰 Secondary Market on 2021-08

Description

• Responsible for driving paid media strategy and planning using a P&L owner mindset. • Deep understanding of search engine marketing techniques, optimizing direct ad buys, and LinkedIn advertising. • Own and execute tactics incremental to the output of the team. • Give team members direction on their daily tasks and mentor their professional development. • Develop and implement a multi-channel, integrated marketing strategy across all paid channels. • Oversee and manage a significant paid advertising budget, ensuring effective allocation across channels. • Lead and mentor a small team of marketers. • Define and monitor key performance indicators (KPIs) to evaluate demand generation performance.

Requirements

• Minimum 5 years of executing and optimizing paid search campaigns across Google and Bing with a proven ability to improve KPIs. • Proven experience managing paid media budgets and optimizing spend for lead acquisition. • Deep experience in maximizing ROAS/CPA on Google, Bing, and LinkedIn. • Experience leading a marketing team and coordinating across various marketing channels. • Proficient in MSOffice suite, with advanced knowledge in Excel. • Strong analytical skills to interpret data and make informed decisions based on performance metrics. • Highly organized, self-motivated, and capable of managing multiple projects simultaneously. • Comfortable and experienced working remotely with global teams.

Benefits

• Target competitive salary • Bonus eligibility • Remote eligible • Benefits package • Flexible work environment • Opportunity to make a significant impact in a growing market • Supportive team culture focused on innovation and collaboration