E-Commerce Marketing Manager

October 17

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Resource Innovations

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Energy Efficiency • Market Transformation • Strategic Consulting • Community Engagement • Resource Efficiency

201 - 500

Description

• Resource Innovations is on the lookout for a Marketing Manager to be a part of our expanding team in Madison, WI. • We are in search of an enthusiastic and skilled Marketing Manager with a robust background in E-Commerce, digital marketing, and client management to enhance our vibrant team. • In this role, you will play a pivotal part in crafting, strategizing, and executing marketing initiatives for E-Commerce and digital engagement. • You’ll lead a team of creative and media professionals, working together to meet our annual objectives for utility demand-side management and statewide energy programs. • Candidates can help customers of respective programs reduce their carbon footprint while improving home efficiency and comfort and saving money on their energy bills. • Skilled strategic marketers can continue to grow their impact for clients through close coordination with other program vendor teams to cross-promote program offers and benefits. • Resource Innovations (RI) is a women-led energy transformation firm focused on impact. • Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. • Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change.

Requirements

• 8+ years' experience in marketing with a focus on digital execution and delivery. • 7+ years in client/account management with experience managing distributed teams. • Demonstrated ability to generate and deploy digital marketing campaigns through email, social media, and SEM and assess their effectiveness. • Fluency in GA4 and Looker Studios reporting. • Interest in sustainability and passionate about making a meaningful impact on the environment. • Strong computer skills, including proficiency in Active Campaign, Constant Contact, Microsoft Dynamics, Wrike, Asana, a plus. • Bachelor's degree in Marketing. • Experience in E-Commerce or an advertising agency, a plus.

Benefits

• Resource Innovations offers competitive salaries based on candidate's qualifications. • Resource Innovations also offers three weeks paid vacation per year. • Paid holidays. • A 401(k) plan with employee matching funds. • A discretionary bonus. • An overall comprehensive benefits package.