Vice President - Marketing Analytics

3 hours ago

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higher education management • online education • edtech

1001 - 5000

Description

• Shape our strategic vision and quarterback our roadmap for marketing data & insights • Connect the dots across data sub domains inside and outside of marketing • Establish a scalable data foundation • Scope and implement core reporting and dashboards for priority internal audiences • Drive the development, architecture, and implementation of more scalable / advanced / predictive models to solve top business challenges • Lead cross-functionally and liaise across the organization • Develop and continuously improve our data and analytics capabilities • Define and implement our performance and measurement ecosystem • Enable and help quarterback rhythm of business / operating cadence with data and insights • Build and lead a high performing team • Establish, train, educate, and drive best practices in how we look at data and integrate it into decision making • Stay at the leading edge of industry and functional trends

Requirements

• 10+ years of experience in marketing or data analytics, including extensive experience with optimizing, measuring and predicting performance • Success in driving an enterprise view of insights and data, connecting consumer insights, to segment/business unit health, to marketing measures, to aggregate results • 5+ years of experience building and leading high-performance teams within analytics/insights functions that develop strong partnerships with stakeholders • Experience leading advanced analytics solutions and building predictive model (commercial/marketing mix models, forecast models, etc.) • Experience leading insights function in B2B and/or B2C context; fluency with marketing analytics function and with financial metrics / P&Ls • Experience with analytic tools and system (SQL, Python, Tableau, etc.) • Innovative problem-solver who leverages marketing analytics to support strategic decision-making and challenge the status quo • Strategic and innovative thinker who can deliver results that are aligned to business goals and objectives • Excellent written and oral communication and presentation skills • Strong cross-functional collaborator and team player • Growth-mindset, high accountability, operates with urgency, thrives in fast-paced environment

Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Supplemental Benefits: Wellness program, Alternative medicine options, Pet discounts, Accident, Critical Illness and Hospital Indemnity • Personal and Professional Development: Continuous Professional and Leadership Development Programs, Tuition Reimbursement for employees and their dependents, Rewards & Recognition programs