Demand Generation Specialist - SaaS

December 28, 2024

Apply Now

Receive Emails with Similar Jobs

Roar Global

WebsiteLinkedInAll Job Openings

Online Media • Tech • Sri Lankan News • Content • Digital Media

51 - 200 employees

🤝 B2B

☁️ SaaS

Description

• Roar Apex is looking for a talented Demand Generation Specialist (SaaS) to drive targeted marketing campaigns, generate high-quality leads, and support revenue growth. • This role involves creating and executing strategies to attract and nurture prospects, leveraging data-driven insights, and collaborating with sales and marketing teams to achieve business objectives. • The ideal candidate is analytical, creative, and results-oriented, with a passion for building impactful demand-generation programs. • Develop and execute multi-channel demand generation campaigns, including email marketing, webinars, content marketing, social media, and paid advertising. • Create strategies to attract, nurture, and convert leads through all sales funnel stages. • Collaborate with content teams to produce engaging materials that drive customer interest and engagement. • Monitor, analyze, and report on campaign performance, offering insights and recommendations for improvement. • Align demand generation efforts with business objectives by working closely with sales and product teams. • Leverage marketing automation tools to streamline processes and improve campaign effectiveness. • Implement and manage SEO and SEM strategies to boost organic and paid traffic.

Requirements

• Minimum 4 years in demand generation, digital marketing, or related fields; 2+ years of experience managing client or stakeholder calls. • Experience in B2B marketing, particularly in technology or software sectors. • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM software, and data analytics tools. • Strong understanding of SEO, SEM, PPC, and social media advertising. • Skilled in creating engaging and impactful marketing content. • Excellent verbal and written communication skills. • Proven ability to work effectively in cross-functional teams. • Strong focus on ROI and performance metrics to drive data-driven decision-making. • Relevant certifications in digital marketing or demand generation are preferred.

Benefits

• Work from anywhere: This position is fully remote. • Competitive USD remuneration package. • Continuous learning opportunities. • International exposure and collaboration with diverse teams. • An open-minded team that values diversity and inclusivity. • Health care benefits. • Yearly learning allowance.