Director of Paid Marketing Analytics

September 29

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Self Financial, Inc.

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Financial technology • Consumer financial services • Consumer services • Financial services • fintech

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Description

• Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings. • Seeking a highly analytical and data-driven Director of Paid Marketing Analytics. • Develop and implement a comprehensive analytics framework for paid marketing channels. • Ensure optimal ROI across all paid channels and guide strategic decisions. • Lead a robust attribution system and rigorous experimentation framework. • Collaborate across functions to ensure data-driven insights inform decision-making.

Requirements

• 8+ years of Analytics (marketing analytics preferred) and Data Science experience • 4+ years of people management experience, building and developing high-performing teams with a successful track record of developing and mentoring people • Deep experience with attribution, ROI measurement and MMM • Experience in causal inference analyses • Experience working with senior executives to lead new initiatives and lead strategic direction of the organization from a paid marketing perspective • Ability to work with data engineering and think from a data model perspective to improve the data efficiencies of the organization • Ability to translate analytics into strategy and strategy into actions • Skilled in SQL with good knowledge of various marketing centric statistical modeling techniques • Comfort and experience working closely with data engineering leadership to help scale our data models as we launch new products • Skilled in at least one scripting language (R or python) • Excellent communication - ability to synthesize recommendations and insights from your team to effectively get buy-in from executive stakeholders • A proactive approach to the role with a bias towards action • You have consistently demonstrated strong problem-solving and strategic thinking skills

Benefits

• Company Equity in the form of Stock Options • Quarterly performance-based bonuses • Generous employer-paid health, vision and dental insurance coverage • Flexible vacation policy • Educational assistance • Free gym membership • Casual dress code • Team building events and activities • Remote work arrangements/ flexible work schedule • Paid parental leave