Lead Product Marketing Manager - FinTech

2 days ago

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ServiceTitan

WebsiteLinkedInAll Job Openings

SaaS • Mobile • FinTech

1001 - 5000

Description

• Create and execute a multi-year plan to drive sales leads and self-serve adoption of ServiceTitan's FinTech product portfolio. • Develop differentiated positioning and messaging for products that inspires customers and drives action. • Influence the product roadmap by continually refining and synthesizing your understanding of the market, competition and customers we serve. • Strategize with sales leadership on what sales enablement materials and practices are needed to supercharge go-to-market. • Oversee the material development process, co-own the numbers. • Develop go-to-market strategy and execute campaigns across multiple product lines to drive product adoption and growth. • Prove efficacy with testing and success metrics. • Understand customer needs through market analysis, surveys, interviews, and product usage data. • Use understanding to impact strategy. • Develop segmentation, targeting, and adoption strategy across ServiceTitan’s portfolio of FinTech products. • Leverage your knowledge of customer marketing and cross-sell best practices to optimize ServiceTitan’s cross-sell capabilities of FinTech products.

Requirements

• 9+ years of work experience, including 4+ years in product marketing, with experience in small business (up to 50 employees) and mid-market (50-1000 employees) audiences. • Expertise and demonstrated experience marketing FinTech products- either payments, lending, or both. • Proven success in cross-selling and increasing adoption of add-on products. • Experience conducting user and market research. • Ability to create compelling narratives and positioning at both the feature and company levels, with a customer-centric approach. • Strong curiosity, strategic thinking, and quantitative skills, leveraging data to address challenges. • Execution-oriented, with a track record of driving and launching go-to-market campaigns. • Influential collaborator, skilled in working with cross-functional teams and various organizational levels. • Excellent planning abilities, with a history of managing competing priorities and advancing multiple projects. • Experience leading and enhancing product marketing teams based on previous expertise. • Self-driven, goal-focused, and highly organized. • Outstanding written and verbal communication skills, including editing and coaching.

Benefits

• Flexible time off with ample learning and development opportunities to continue growing your career. • Comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. • Great work is rewarded through Bonusly, peer-nominated awards, and more. • Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more. • Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.