Lead Product Marketing Manager - New Markets

12 hours ago

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ServiceTitan

WebsiteLinkedInAll Job Openings

SaaS • Mobile • FinTech

1001 - 5000 employees

Founded 2012

☁️ SaaS

⚡ Productivity

🏢 Enterprise

Description

• Define and lead Product Marketing’s strategic role in new businesses for Residential segment. • Diagnose the state of go-to-market and establish the impact of product marketing. • Validate ideal customer profile and develop differentiated positioning. • Educate both internal and external audiences on value propositions. • Strategize with sales leadership to develop and deliver sales enablement plans. • Oversee material development process and execute campaigns. • Partner with Sales & Customer Marketing to develop testimonials and case studies. • Understand customer needs through market analysis and product usage data.

Requirements

• 9+ years of work experience, including 4+ years in B2B SaaS product marketing. • Experience in mid-market audiences. • Ability to create compelling narratives and positioning. • Strong curiosity, strategic thinking, and quantitative skills. • Execution-oriented with a track record of go-to-market campaigns. • Influential collaborator with excellent planning abilities. • Outstanding written and verbal communication skills. • Deep understanding of primary B2B channels and user/market research experience. • BA/BS degree required; MBA a plus but not necessary.

Benefits

• Flexible time off with ample learning and development opportunities to continue growing your career. • Comprehensive onboarding program, leadership training, and other programs and events. • Great work is rewarded through Bonusly and peer-nominated awards. • Company-paid medical, dental, and vision with 100% employer paid options and 90% coverage for dependents. • FSA and HSA, 401k match, and telehealth options. • Parental leave and support, up to $20k in adoption reimbursement, free breast milk shipping through Maven Milk, and pet insurance. • Legal advisory services and financial planning tools.