Senior Specialist - Demand Generation

March 1

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ServiceTitan

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ServiceTitan is a comprehensive software platform designed to enhance the productivity and profitability of businesses in the trade industry. It offers a range of features including scheduling, dispatching, marketing, reporting, and financial management, all integrated into a single solution. By streamlining workflows and providing real-time data insights, ServiceTitan helps businesses optimize their operations and deliver superior customer experiences. The platform is especially beneficial for industries like HVAC, plumbing, electrical, and other specialized trades, enabling them to close more sales, improve cash flow, and scale efficiently. With tools for both residential and commercial applications, ServiceTitan empowers contractors and service providers to operate more effectively while delighting their customers.

SaaS • Mobile • FinTech

1001 - 5000 employees

Founded 2012

☁️ SaaS

⚡ Productivity

🏢 Enterprise

📋 Description

• Be the quarterback of the growth engine for early-stage FieldRoutes products, leading cross-functionally to shape execution across a range of marketing channels. • Partner closely with our marketing strategy leaders to understand the needs of our prospects across customer segments and across points in the funnel such that we can provide them the right message at the right time to increase their interest. • Work with the internal partners who own the various touch points across the customer journey to implement messaging cadences and personalization playbooks that optimize conversion. • Work with MDR and SDR team leaders to optimize rep outreach, providing optimization or content improvements to increase connect rates with prospects and velocity through funnel. • Set up A/B testing plans and reporting systems that will allow us to systematically optimize conversion rates over time. • Assess opportunity sizes across our touchpoints and our product lines to produce a prioritized strategy for the order in which we tackle new opportunities and the amount of resources dedicated to each. • Own campaign strategy and implementation plans with execution support from web, design, and strategy team members. • Report out on results and learnings in a way that will allow all partners to benefit and see ongoing opportunities within their channels.

🎯 Requirements

• 5 - 6 years of business experience analyzing complex problems with proven results in influencing business outcomes • 3+ years of demand generation experience, ideally within growth-stage company environments • B2B SaaS experience and strong familiarity with Inbound Demand Generation funnels • Experience working with xDR (MDR/SDR/BDR) sales development teams • Ability to lead by influence, especially working cross functionally with sales and marketing leaders • Strong analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions • Demonstrated ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions • Entrepreneurial “test & learn” mindset with track record of innovation; ability to move & pivot quickly

🏖️ Benefits

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. • Great work is rewarded through Bonusly, peer-nominated awards, and more. • Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more. • Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.