Senior Paid Media Manager

February 27

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True North Custom

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True North Custom is a full-service marketing agency specializing in healthcare marketing. They provide digital and content marketing services, including brand strategy, HIPAA-compliant marketing, and healthcare SEO. True North Custom helps healthcare organizations drive engagement through digital strategies and customized solutions like healthcare blog strategies, direct mail offerings, and custom publishing. The agency is experienced in creating strategic marketing plans that connect with healthcare consumers at the right time, enhancing patient engagement, and amplifying brand awareness across various healthcare sectors. With a focus on compliance and tailored strategies, they deliver growth and well-being for their healthcare clients.

Marketing Strategy • Custom/Branded Content • Publishing • Content Marketing • Digital Marketing

51 - 200 employees

⚕️ Healthcare Insurance

📋 Description

• Lead the development and execution of comprehensive paid media strategies for high-profile healthcare accounts. • Develop and drive lead generation strategies, including media mix projections and budget allocation across channels. • Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs. • Provide strategic guidance and mentorship to other team members on a project or account basis, fostering their growth and development. • Advising/mentoring other Digital Marketing Specialists and Paid Media Managers to achieve better outcomes from your suggested optimizations • Oversee and provide strategic direction for other account campaigns as assigned. • Develop and deliver insightful daily, weekly, and monthly reports, outlining key metrics, trends, and actionable recommendations. • Leverage data visualization tools like Looker Studio to present campaign performance effectively. • Proactively identify opportunities for campaign optimization and implement data-driven adjustments. • Maintain expert-level knowledge of industry best practices and emerging trends in paid media. • Collaborate effectively with cross-functional teams to ensure seamless campaign execution. • Confidently present campaign performance and strategic recommendations to clients.

🎯 Requirements

• 8+ years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 3 years in the healthcare industry. • Expert-level proficiency in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms • Understanding of the healthcare marketing landscape and regulatory environment. • Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers • Experience in campaign data analysis and storytelling. • Proven ability to develop and implement successful lead generation strategies. • Experience with conversion tracking and an understanding of attribution modeling. • Strong understanding of A/B testing methodologies and optimization techniques. • Excellent communication, presentation, and interpersonal skills. • Ability to work independently and as part of a team in a fast-paced, remote agency environment.

🏖️ Benefits

• 100% remote work environment • Medical, Dental, and Vision (eligible 1st day after date of hire) • Group basic Life insurance • Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD) • Semi-monthly pay periods • Unlimited PTO and Unlimited Sick time (eligible 1st day after date of hire) • 401(k) (eligible 1st day of the month, following 90 days after date of hire) • 9 Paid company observed holidays • 12 weeks paid maternity leave