Business Development Manager - India Region

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SmartyAds

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Online Advertising • AdExchange • RTB • Programmatic advertising • DSP

51 - 200

Description

• Programmatic Sales: Driving sales of programmatic advertising solutions to publishers and agencies in the Indian market. • Market Analysis: Developing a deep understanding of the India digital advertising landscape and identifying opportunities for SmartyAds. • Client Relationship Management: Building and maintaining strong relationships with key stakeholders (publishers, agencies, DSPs, and SSPs) in the Indian market. • Campaign Management: Leveraging SmartyAds platforms to optimize campaign performance and deliver results for Indian clients. • Data Analysis: Utilizing data to identify trends, optimize campaigns, and generate reports for the Indian market. • Business Development: Exploring new business opportunities and expanding SmartyAds' market presence in India. • Negotiation: Negotiating contracts and deals with Indian clients. • Communication: Effectively communicating complex programmatic concepts to Indian clients and internal stakeholders.

Requirements

• Deep understanding of programmatic buying and selling: This includes knowledge of various programmatic models (RTB, PMP, Open Auction, Private Marketplace), pricing models (CPM, CPC, CPA), and campaign optimization techniques. • Experience with programmatic platforms: Familiarity with leading DSPs (Demand-Side Platforms) like The Trade Desk, Crieo, Appier, Moloco, and SSPs (Supply-Side Platforms) like Google Ad Manager and OpenX. • Data-driven approach: Ability to analyze campaign data to identify trends, optimize performance, and generate reports. • Tools: Experience working with CRM systems, emailing services like Apollo or others, email verification, and web scraping tools. • Market Knowledge: Local digital advertising landscape: In-depth understanding of the Indian digital advertising ecosystems, including major players (SSPs and DSPs), trends, and regulations. • Understanding of local publisher landscape: Experience working with local publishers across various formats (web, in-app, CTV) is crucial. This includes knowledge of their needs, challenges, and preferred programmatic solutions. • Experience working with advertising agencies is a huge plus. • Business Acumen: Proven track record in B2B sales: A history of achieving sales targets and building strong relationships with clients (SSP, DSP, publishers, and agencies). • Strong negotiation skills: The ability to negotiate win-win deals with publishers, agencies, and brands. • Goal-oriented and results-driven: A focus on achieving set goals and exceeding expectations. • Fluency in local language and English: This is essential for building rapport with local clients and effectively representing SmartyAds.

Benefits

• Work setup: Fully remote. • Professional growth: Join a strong team, access courses and conferences, and utilize our electronic library for continuous learning. • Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance. • Work-life balance: Enjoy 22 paid vacation days per year. • Well-being support: Comprehensive medical insurance, paid sick leaves. • Vibrant corporate culture: Sporting events and corporate gifts/bonuses.