Senior Web Analyst

October 20

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Software Developement • Highload projects • Game Mechanics • Streams • Front-End Development

1001 - 5000

Description

• Manage and improve the tracking & web analytics infrastructure (Google Analytics, GTM, etc.). • Create and maintain documentation related to data layer / server-side implementation requirements. • Identify product CJM and set up micro-conversion measurement and funnel drop-off. • Develop, maintain, and improve the processes for tag requests/approval and management. • Diagnose issues with existing configurations/tags and provide recommendations for improvement. • Collect and deploy audience segments from marketing channels (Google, Meta, TikTok, etc.). • Drive actionable insights from data sources to improve paid media performance. • Provide analytical support and supervise A/B testing. • Analyze landing pages' effectiveness and develop proposals for improvement. • Help analyze and simplify large data sets for marketing decisions. • Maintain and validate customer marketing campaign data and build data visualizations for reporting.

Requirements

• Knowledge of web analytics tools such as GTM and GA4. • Understanding of HTML, CSS, and JavaScript. • Experience with A/B testing and conversion rate optimization. • Ability to create tracking tags and implement them on websites. • Ability to create dashboards and reports to track key metrics (Looker). • Understanding of statistical analysis and regression modeling. • Proficiency in creating funnel reports and tracking product events.

Benefits

• REMOTE OPPORTUNITY to work full time. • 7 wellness days per year (time off) that can be used to deal with household issues. • Bonuses up to $5000 for recommending successful applicants for positions in the company. • Full payment for professional training, international conferences and meetings. • Corporate discount for English lessons. • Health benefits: reimbursement up to $1000 gross per year for health insurance or doctor’s fees. • Workplace organization: reimbursement of workplace costs up to $1000 gross every 3 years. • Internal gamified gratitude system with bonuses from colleagues.