Director of Demand Generation Marketing

October 1

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💰 Private Equity Round on 2021-11

Description

• Design and oversee multi-touch demand creation programs to drive pipeline creation and revenue growth. • Create and manage account-based marketing campaigns targeting key markets and verticals. • Build-out a scalable demand generation function that drives predictable pipeline activity. • Amplify qualified leads, opportunities, and pipeline to meet or exceed growth targets across market segments. • Manage all inbound and outbound demand generation channels. • Maintain a feedback loop between sales & marketing to optimize lead generation campaigns. • Work with the marketing team and vendors to convert inbound traffic into leads. • Build reports and dashboards to monitor lead gen activity and campaign performance. • Manage database hygiene and compliance with opt-in laws and regulations. • Maintain visibility into demand gen strategy to the executive team and rest of the organization.

Requirements

• 7+ years digital marketing experience, preferably in B2B technology markets. • Significant experience building and executing successful account-based marketing campaigns. • Expert in digital marketing, including PPC, lead sourcing & scoring, nurturing programs, list management, segmentation, and targeting. • Experience managing sales development teams and outbound motion • Strong analytical expertise to set measurable goals and evaluate campaign effectiveness. • Deep understanding of optimization requirements at the different stages of the funnel. • In-depth knowledge of CRM and marketing automation systems, experience with Salesforce and Hubspot is a strong asset. • Strong project management skills. Self-motivated and extremely resourceful in driving projects forward. • Deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention). • Entrepreneurial drive to build a program that will have a major impact on the Company’s success. • Ability to communicate program performance effectively to colleagues, executive team. • Empathy and compassion for others.