Director - Member Growth

March 8

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Spring Health

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Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• As the Director, Member Growth - D2C, you will be at the forefront of this mission, tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage members at scale. • You will own our D2C member acquisition strategy, driving measurable growth through high-performance paid media, experimentation, conversion rate optimization (CRO), and innovative member acquisition strategies. • This role reports to our VP of Marketing and will work cross-functionally with Product, BD, Brand, Creative, and Analytics to scale our D2C motion with aggressive performance marketing strategies. • You’ll start as a player-coach, leading strategy and execution, and will build a high-performing D2C growth team as we scale. • What you’ll be doing: • Lead D2C Acquisition Strategy & Execution • Build & Scale a High-Performing D2C Growth Team • Optimize Conversion, Retention & ROI • Own the Spring Health D2C Growth Narrative • What success looks like in this role: • Innovative Growth Strategy: Achieve year-over-year increases in member acquisition through direct to consumer channels. • Data-Driven Excellence: Build a culture of data-driven marketing by establishing dashboards to optimize marketing initiatives. • Exceptional Partner Collaboration: Foster strong, strategic relationships with partners by executing D2C campaigns that align marketing strategies with their goals.

🎯 Requirements

• 10+ years of experience in D2C growth marketing, performance marketing, and full-funnel user acquisition. • Deep expertise in digital advertising & paid acquisition, including Google, Meta, TikTok, YouTube, display, programmatic, and emerging channels. • Proven ability to scale paid media budgets efficiently, optimizing CAC, ROAS, and LTV across channels. • Expertise in conversion rate optimization (CRO), landing page testing, and audience segmentation. • Results driven, data-informed decision maker with a strong analytical mindset as well as experience in incrementality testing, media mix modeling (MMM), and first-party data strategies. • Experience leading growth teams & agency partners, driving high-impact performance marketing. • Exceptional storytelling, presentation, and communication abilities. • Passion for mental health & mission-driven marketing, with a drive to create meaningful impact.

🏖️ Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type. • Employer sponsored 401(k) match of up to 2% for retirement planning • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • We offer competitive paid time off policies including vacation, sick leave and company holidays. • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.