Licensing Sales Manager

February 28

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Logo of Stanley Black & Decker, Inc.

Stanley Black & Decker, Inc.

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

Tools • Storage • Industrial • Professional Power Tools • Pneumatic Tools

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

📋 Description

• Key influencer & liaison, working cross-functionally with Global Licensee Managers/Directors, Core Sales and Channel Teams and Brand Leadership to drive annual Licensing Plans. • Establish and maintain business relationships with National Retail Key Decision Makers (KDMs) to identify opportunities for category expansions and branded product conversions. • Develop 3yr strategy plans for account growth, marketing integration, and joint sales opportunities (core and licensing). • Manage all Commercial aspects of our various licensing businesses across all Stanley Black & Decker (SBD) brands. • Develop & implement strategic sales and marketing plans for various Stanley Black & Decker brands including DEWALT, CRAFTSMAN, STANLEY, BLACK + DECKER, and Troy-Bilt. • Includes ongoing management of relevant brands for licensees. • Act as a consultant to licensing partners on retail engagement and Product Line Review process (approach, data support). • Take full ownership of the sales cycle which includes listing presentations, execution, forecasting, Point of Sales (POS) reviews and promotional planning. • Educate retailers, internal SBD partners and licensees on Licensing and the role that it plays at SBD and in the marketplace. • Continuously evolve and understand the competitive landscape in order to secure new product placement opportunities. • Interact weekly with retailers, channel marketing & core sales on new products and promotions.

🎯 Requirements

• Bachelor’s degree in business, marketing or related discipline is required. • 5+ years of sales/marketing experience, preferably with National Retailers, with at least 5 years of direct outreach to retailers. • 3+ years of experience with Home Depot or Lowes is preferred. • Experience working with retailers, buyers, and key decision makers across multiple categories; thorough knowledge of the workings of retail business. • Prepared to travel up to 25% domestically.

🏖️ Benefits

• Medical • Dental • Life • Vision • Disability • 401(k) • Employee Stock Purchase Plan • Paid time off • Tuition reimbursement • Discounts on Stanley Black & Decker tools and other partner programs

Apply Now

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