Strategic Insights Director

3 days ago

🦀 Maryland – Remote

Although this job is listed in Maryland, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

👔 Director

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Stanley Black & Decker, Inc.

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Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

Tools • Storage • Industrial • Professional Power Tools • Pneumatic Tools

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

📋 Description

• Partner with Function Lead to build and develop the Strategic Insights group driving its vision and objectives. • Provide regular and actionable input into the insights strategy and key priorities of the function • Build advocacy for sustained organizational investment in end user and shopper understanding including a roadmap for foundational pro user insights needed to support the strategic horizon • Stay current with emerging research and analytic methodologies, sharing knowledge to enhance the organization's capabilities • Standardize research approaches to ensure consistent application of insights across the business • Create strong partnerships with vendors and cross-functional leadership to drive collaborative success • Lead and develop a workgroup of 3-6 Strategic Insights professionals • Create direction, prioritization, and long-term plans for the workgroup • Reinforce a work culture of mutual trust and collaboration • Create and align work plans that ladder to the function and DEWALT business priorities • Seek out and enable professional and functional development within the team • Transform data into actionable insights, influencing the strategic decisions and behavior of senior and executive level leaders • Seek out and acquire reliable, global market data to integrate with custom insights • Identify and assess new business opportunities at the category, brand, retailer, country, and global level • Synthesize user, shopper and market data to create compelling narratives that guide the strategic direction of the business • Create immersive experiences that bring the end user to life for leadership and business teams from product development to regional activation • Measure and evaluate in-market success, leveraging key learnings to optimize new product development process • Optimize learning and global research opportunities to efficiently meet business needs • Recommend and manage research budget for the DEWALT insights team • Create and align priorities with senior leaders to implement strategic learning plans to address the most critical questions for the business • Guide research development, execution, and deployment of insights across the workgroup by using expertise across a wide variety of research methods • Identify and test innovative tools and techniques for more efficient and effective research, scaled globally where applicable • Oversee research and data supplier relationships • Vet agency and vendor partner capabilities for regional and global scale • Select suppliers to partner with and share experiences openly with the consumer insights community.

🎯 Requirements

• Bachelor’s Degree, MBA a plus • 10+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, Marketing, Product/Project Management, or at a research vendor • Experience in managing and developing others. • Expertise in a variety of qualitative and quantitative consumer research techniques and data analytics • Proficiency in programming tools like Alchemer and analytics tools like Displayr preferred • Proficiency with syndicated data sources like Numerator, IRI or Nielsen preferred • Excellent communication skills • Ability to plan, follow through and drive results through activation within an organization • Ability to juggle and manage communication across multiple priorities and key stakeholder needs • Experience in influencing senior and executive stakeholders; leading cross-functional teams toward strategic, and culturally relevant global solutions • Creative problem solver • Ability to think and act strategically • Ability to "connect the dots" and drive toward bigger picture insights • Ability to synthesize a large amount of data and craft a clear, concise "story" to sell business solutions • Ability to show complex information in a simple, visual and graphical way that drives understanding.

🏖️ Benefits

• Medical • dental • life • vision • disability • 401(k) • Employee Stock Purchase Plan • paid time off • tuition reimbursement • Discounts on Stanley Black & Decker tools and other partner programs.