Senior Lifecycle Marketing Manager

January 16

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

Apply Now

Receive Emails with Similar Jobs

Step

WebsiteLinkedInAll Job Openings

It isn’t easy learning about money. Schools don’t teach you and families don’t always talk about finances. Traditional banks make it even harder to get ahead by charging fees for standard services like checking accounts, atm's and even spending cards.

51 - 200 employees

📋 Description

• As a Senior Lifecycle Marketing Manager at Step, you will own the development and execution of lifecycle programs that engage, educate, and inspire the next generation to achieve financial independence. • You will create and optimize programs that drive feature adoption amongst teens and young adults while helping them understand why Step is the best banking solution for their generation. • You’ll become an expert on the important moments of our customers' lifecycles and use channels such as email, push, in-app, and SMS to present the right messages and incentives at the right time. • Working closely with Product Marketing, Content, Design, Data Science, and Performance Marketing, you’ll bring new products and features to market through a mix of triggered, transactional, and promotional campaigns.

🎯 Requirements

• 5+ years of experience in consumer (B2C) lifecycle marketing, preferably with a mobile app, technology, or start-up experience • Extensive channel experience with email, push notifications, SMS, and in-app messaging • An analytical and experimental mindset with an ability to leverage data and insights to brainstorm ideas, make decisions and drive growth • Experience in working closely with Product and Engineering teams to set up data attributes and triggered events based on user lifecycle management needs • Experience with marketing automation tools such as Braze (Bonus: You can write your own SQL queries) • Thrives in a fast-paced environment, able to work autonomously, and hungry to solve complex problems • Team-oriented mindset and the ability to work with a wide range of individuals • A can-do attitude and willingness to shift gears to get the job done i.e.: Write copy, tweak design assets, project manage gather feedback from relevant stakeholders

🏖️ Benefits

• Competitive salary based on experience, with full medical and dental benefits 💸 • High potential for growth 📈 • Stock in an early-stage startup 🤩 • Flexible WFH and vacation policy 🏝 • Paid parental Leave 🐣 • Employee referral program 👯‍♀️👯 • 401K plan 💪🏻