Director - User Acquisition - North America

6 days ago

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Stillfront Group

WebsiteLinkedInAll Job Openings

Console Games • Browser Games • Mobile Games

1001 - 5000 employees

Founded 2010

🎮 Gaming

Description

• Work closely with the EVP North America and North American studios to build a world-class user acquisition department and leverage economies of scale • Manage, develop and grow a high-performing team of user acquisition professionals • Set the marketing budget with the EVP North America, CFO North America and North American Studio Heads • Plan and manage online marketing campaigns to acquire new players worldwide • Monitor and optimize user acquisition campaigns (CPM, CPC, CPA/CPI, ROAS) according to profitability goals and analyze the related KPIs • Work closely with other departments, such as product development, data analytics, and customer support, to ensure a seamless user experience and optimize user acquisition efforts • Manage relationships with agencies and different advertising media partners, such as Facebook, Google, video networks and affiliates • Automate together with the teams to the highest degree possible in the market

Requirements

• 8+ years of experience leading and running performance marketing strategies, bonus for experience on successful mobile titles (sustained top 100 grossing or better) • 5+ years experience in free-to-play games • Hands-on experience bringing new mobile games to market • Strong understanding of the customer development lifecycle from acquisition to retention and reactivation, including lifetime value (LTV) measurement and optimization to customer quality • Deep understanding of the online gaming industry, including the latest trends, player behavior and monetization models • Ability to work with senior executives but at the same time be hands-on on an operational level • Strong leadership and team management skills • Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners • Strong strategic thinking and problem-solving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals • Excellent work ethic and ability to manage multiple projects in a results-oriented manner