Director of Lifecycle Marketing - Retention

3 days ago

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Story Cannabis

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Story Cannabis is a cannabis retail company operating licensed dispensaries across various states, including Maryland, Ohio, Arizona, and New Jersey. They focus on providing a variety of premium cannabis products, including high-quality flower and edibles, and they emphasize customer loyalty through exclusive deals and membership benefits. With a commitment to quality and customer experience, Story Cannabis aims to create a welcoming environment for both new and seasoned cannabis users.

501 - 1000 employees

Founded 2021

👥 B2C

🛍️ eCommerce

🛒 Retail

📋 Description

• The Director of Lifecycle Marketing & Retention will lead the strategy and execution of best-in-class customer engagement and retention initiatives across email, SMS, loyalty programs, the website, and other owned channels. • This role is responsible for driving revenue growth through campaigns that increase retention, purchase frequency, order value, and customer lifetime value (LTV) while reducing churn. • Audit current Lifecycle & Loyalty strategies and identify new opportunities to improve the programs & increase Retention/LTV. • Spearhead customer journey mapping to optimize lifecycle - from acquisition to retention and advocacy - across digital and retail channels. • Manage production cycle end-to-end for email, SMS/MMS & other owned messaging channels. • Monitor & analyze performance of lifecycle marketing programs regularly to extract actionable insights and continuously improve outcomes. • Train existing team resources in how to execute successful lifecycle marketing and loyalty programs.

🎯 Requirements

• Minimum of 8-10+ years of experience in lifecycle marketing, CRM, or retention marketing, with a track record of driving engagement and revenue. • Deep expertise in multi-channel marketing, including email, SMS, push, in-app messaging, and direct mail. • The ability to translate customer insights into journey improvements to satisfy customer pain points. • Hands-on experience with modern CRM platforms (e.g., SpringBig, Klaviyo, Happy Cabbage) and marketing automation tools. • Project Management Experience. • Strong understanding of customer segmentation, targeting, and personalization techniques. • Excellent project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment. • Experience in the e-commerce, retail, or subscription-based industry is highly desirable. • Knowledge of data privacy regulations and best practices in email marketing, SMS, and other customer communications. • Strong foundational knowledge of content management. • Knowledge of cannabis compliance/regulatory requirements for Email & SMS.

🏖️ Benefits

• Paid time off (PTO) including 8 paid holidays per year* • Medical Insurance, which includes a 100% company paid option for employees* • Dental Insurance, which includes a 100% paid option for employees* • Vision Insurance, which includes a 100% paid option for employees * • 401k retirement savings plan* • Company paid Short-Term & Long-Term disability* • Company paid Life Insurance* • Employee Assistance Program (EAP) • Employee referral program • Commuter benefits* • Product discounts • Additional compensation incentives (tips, bonuses, etc.)