Story Cannabis is a cannabis retail company operating licensed dispensaries across various states, including Maryland, Ohio, Arizona, and New Jersey. They focus on providing a variety of premium cannabis products, including high-quality flower and edibles, and they emphasize customer loyalty through exclusive deals and membership benefits. With a commitment to quality and customer experience, Story Cannabis aims to create a welcoming environment for both new and seasoned cannabis users.
3 days ago
Story Cannabis is a cannabis retail company operating licensed dispensaries across various states, including Maryland, Ohio, Arizona, and New Jersey. They focus on providing a variety of premium cannabis products, including high-quality flower and edibles, and they emphasize customer loyalty through exclusive deals and membership benefits. With a commitment to quality and customer experience, Story Cannabis aims to create a welcoming environment for both new and seasoned cannabis users.
β’ The Director of Lifecycle Marketing & Retention will lead the strategy and execution of best-in-class customer engagement and retention initiatives across email, SMS, loyalty programs, the website, and other owned channels. β’ This role is responsible for driving revenue growth through campaigns that increase retention, purchase frequency, order value, and customer lifetime value (LTV) while reducing churn. β’ Audit current Lifecycle & Loyalty strategies and identify new opportunities to improve the programs & increase Retention/LTV. β’ Spearhead customer journey mapping to optimize lifecycle - from acquisition to retention and advocacy - across digital and retail channels. β’ Manage production cycle end-to-end for email, SMS/MMS & other owned messaging channels. β’ Monitor & analyze performance of lifecycle marketing programs regularly to extract actionable insights and continuously improve outcomes. β’ Train existing team resources in how to execute successful lifecycle marketing and loyalty programs.
β’ Minimum of 8-10+ years of experience in lifecycle marketing, CRM, or retention marketing, with a track record of driving engagement and revenue. β’ Deep expertise in multi-channel marketing, including email, SMS, push, in-app messaging, and direct mail. β’ The ability to translate customer insights into journey improvements to satisfy customer pain points. β’ Hands-on experience with modern CRM platforms (e.g., SpringBig, Klaviyo, Happy Cabbage) and marketing automation tools. β’ Project Management Experience. β’ Strong understanding of customer segmentation, targeting, and personalization techniques. β’ Excellent project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment. β’ Experience in the e-commerce, retail, or subscription-based industry is highly desirable. β’ Knowledge of data privacy regulations and best practices in email marketing, SMS, and other customer communications. β’ Strong foundational knowledge of content management. β’ Knowledge of cannabis compliance/regulatory requirements for Email & SMS.
β’ Paid time off (PTO) including 8 paid holidays per year* β’ Medical Insurance, which includes a 100% company paid option for employees* β’ Dental Insurance, which includes a 100% paid option for employees* β’ Vision Insurance, which includes a 100% paid option for employees * β’ 401k retirement savings plan* β’ Company paid Short-Term & Long-Term disability* β’ Company paid Life Insurance* β’ Employee Assistance Program (EAP) β’ Employee referral program β’ Commuter benefits* β’ Product discounts β’ Additional compensation incentives (tips, bonuses, etc.)
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πΊπΈ United States β Remote
π΅ $145.6k - $180k / year
π° Post-IPO Equity on 2016-01
β° Full Time
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