Product Marketing Specialist

3 days ago

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Super Dispatch

WebsiteLinkedInAll Job Openings

Fleet Software • Vehicle Shipping Platform • Fleet TMS • Carrier APIs • Shipper APIs

51 - 200 employees

💰 Venture Round on 2019-12

Description

• Develop and execute marketing strategies that drive adoption of Super Dispatch products within each customer segment in the auto transportation industry. • Craft compelling product positioning and messaging that clearly communicate the value of our products to various customer groups. • Collaborate with product, sales, and customer success teams to ensure alignment on go-to-market strategies and messaging. • Create content such as case studies, product updates, white papers, and sales enablement materials that resonate with target customers. • Analyze competitive landscape and customer needs to identify opportunities for differentiation and product enhancements. • Work closely with sales and customer facing teams to enable them with the right tools and content to drive product adoption and customer satisfaction. • Measure the success of marketing initiatives and refine strategies based on performance and market feedback.

Requirements

• Proven experience in product marketing, particularly in the auto transportation or related industries. • Strong knowledge of auto transport needs, industry trends, and competitive landscape. • Ability to develop and implement marketing strategies that drive product adoption and customer engagement. • Expertise in creating compelling product messaging and content that resonates with different customer segments. • Experience working cross-functionally with product, sales, and customer success teams. • Ability to analyze market data and customer insights to inform marketing decisions and refine go-to-market strategies. • Strong written and verbal communication skills, with the ability to translate complex product features into clear, actionable benefits for the target audience. • Ability to manage multiple projects, collaborate with teams, and meet deadlines in a fast-paced, dynamic environment. • A passion for the auto transport industry and a deep understanding of customer needs and competitive dynamics. • Bonus Points: Experience with SaaS or tech companies particularly in high-growth environments. • Previous experience working in a remote-first company. • Experience with HubSpot and Salesforce.

Benefits

• Unlimited Vacation (PTO) • Fully remote/work from home role • Gym membership/wellness stipend • Opportunities for professional growth and development