Director of Partner Marketing

3 days ago

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Financial Services • Fintech • Payments • Payment Technology • Financial Technology

51 - 200

💰 Venture Round on 2023-04

Description

• We are seeking an innovative and results-driven Director of Partner Marketing to lead the development of a world-class partner and channel marketing program. • In this strategic role, you will collaborate closely with the Business Development team to enhance pipeline growth and revenue through existing channel partnerships while spearheading the development of new alliances. • You will engage cross-functionally with teams such as Demand Generation, Content Marketing, Events, Client Success, and Sales to optimize partner relationships and maximize the value they deliver to our customers. • Reporting directly to the VP of Marketing, you will play a pivotal role in aligning go-to-market strategies, messaging, and execution across the organization. • Design and implement comprehensive go-to-market initiatives that support our partnerships and channels team, including partner onboarding, enablement, and appreciation events. • Maintain regular communication with payroll and timekeeping system partners to ensure alignment and mutual benefit. • Lead the collaboration with partners on joint messaging, field enablement, and co-marketing programs. • Oversee the planning, execution, and communication of initiatives such as events, webinars, whitepapers, and case studies. • Partner with Product Marketing to produce compelling collateral, webinars, and field enablement materials. • Create high-impact content and landing pages for major programs and events. • Contribute to strategies for high-priority partners, identified by senior leadership, to drive referrals and deepen engagement. • Ensure accuracy and quality across marketing, CRM, and reporting systems, overseeing campaign management, asset tracking, and attribution. • Work closely with fellow marketers, sales teams, and Client Success colleagues to foster and develop new and existing partnerships.

Requirements

• 10+ years of partner marketing experience, with a proven track record of building innovative programs that drive revenue by optimizing partner relationships • Background in high-growth B2B fintech and/or SaaS businesses is highly desirable • Familiarity with marketing automation tools, CRM systems, and digital marketing platforms • Strong project management skills with the ability to prioritize and manage multiple projects simultaneously • Self-motivated and able to thrive in a fast-paced, dynamic environment • Exceptional storytelling and presentation skills, with proven ability to engage and manage relationships with internal and external senior leadership teams • Strong cross-team collaboration and interpersonal abilities, fostering a cohesive working environment • Demonstrated ability to make data-driven decisions and utilize analytics to inform strategy • Experience with Salesforce, HubSpot, and Looker is a plus

Benefits

• Competitive Base • Remote Work Environment • Paid Time Off • Health Insurance • Dental Insurance • Vision Insurance • 401K Match