Senior Lifecycle Marketing Manager

10 hours ago

🇺🇸 United States – Remote

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

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TextNow

WebsiteLinkedInAll Job Openings

Social Communication • Mobile Products • Software Development • Technology • Freemium Wireless Company

51 - 200 employees

Founded 2009

📡 Telecommunications

Description

• We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. • We're the largest provider of free phone service in the nation. And we're just getting started. • Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere. • We are seeking a dynamic and results-driven Senior Lifecycle Marketing Manager to join our team at TextNow. In this role, you will be the primary Lifecycle Marketing partner to our Affiliate and Brand teams, and you’ll be responsible for planning and executing innovative marketing strategies across CRM channels. You will collaborate closely with our Product, Sales, Data Science, AdOps, Creative and Analytics teams, leveraging data-driven insights to deliver measurable results. This position reports to the Head of Lifecycle Marketing and offers an exciting opportunity to join a dynamic team, drive innovation, and scale our efforts.

Requirements

• 6+ years of experience in managing CRM channels including expertise in app-first channels such as push notifications, in-app messaging, and interstitials. • Strong grasp of both technical (use of ESPs) and business aspects of CRM is essential. Prior experience with tools such as Braze and/or Iterable highly desirable • Proficient in data analysis and reporting (comfortable with Excel, able to make decisions using data-first mentality). • A natural team player, with a strong track record of cross-functional partnership. • Deep understanding of customer behavior and the ability to develop effective segmentation and personalization strategies. • Excellent written and verbal communication skills. • Strong attention to detail, and a no-task-too-small mentality. • BA, preferably in related fields of marketing or business.

Benefits

• Strong work life blend • Flexible work arrangements (wfh, remote, or access to one of our office spaces) • Employee Stock Options • Unlimited vacation • Competitive pay and benefits • Parental leave • Benefits for both physical and mental well being (wellness credit and L&D credit) • We travel a few times a year for various team events, company wide off-sites, and more