Public Relations Account Manager

August 27, 2024

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The Last Layer

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The Last Layer is a company specializing in brand awareness and communications, serving some of the world's leading modern parenting brands since 2011. They offer a broad range of services including brand strategy, media relations, influencer partnerships, content creation, and talent management. Trusted by over 50 renowned brands, The Last Layer excels in crafting narratives and elevating brand perception to foster connections and drive results in competitive markets. Their global team of industry experts understands the dynamics of the rapidly changing publishing space and is adept at predicting macro trends for their clients.

Public Relations • Influencer Relations • marketing • creative services

2 - 10 employees

📱 Media

📋 Description

• Lead 8 - 10 client accounts • Serve as the primary client liaison, ensuring their satisfaction and success and fostering long-term relationships • Develop and execute exceptional presentation skills while leading client and internal-facing presentations • Provide strategic insights and recommendations during client updates • Review, approve, and deliver client reports • Leverage your seasoned skills to collaboratively develop effective media strategies in conjunction other strategy team members • Stay ahead of industry trends consistently bringing fresh insights to Company strategies • Stay up to date on client competitor brands • Provide mentorship and guidance to junior team members on media strategy development • Continue to cultivate and enhance relationships with key media contacts to expand each client's 'golden circle' • Serve as a resource for the team on crafting compelling pitches and press releases • Create, update, and maintain pitch schedules and calendars for all clients • Provide feedback and approvals on all pitch and press release materials • Oversee media coverage monitoring, offering strategic adjustments for optimization • Meet earned media placement goals and escalate issues early and often to the leadership team • Write and distribute pitches where needed to maintain ongoing press coverage for all clients • Lead the conceptualization and execution of strategic activations • Offer guidance on event coordination, ensuring seamless execution • Analyze activation outcomes, contributing to ongoing improvement strategies

🎯 Requirements

• Minimum 3-5 years experience in account /client management • Strong writing and communication skills • Highly organized and able to manage multiple campaigns simultaneously • Strategic ability to think beyond the 'now', shift and adapt as needed, proactive planning, and forward-thinking mindset • Strong PR/Media contacts • Ability to lead and mentor junior employees • Ability to track, analyze and leverage KPIs • An open-minded team player with a collaborative attitude • Self-starter driven to make your work and the work of those around you better and a problem-solving attitude • Eagerness and willingness to learn and ability to multitask, manage their own time efficiently, and handle a fast-paced environment • Takes ownership of work and mistakes, learns from them, and continues to improve • Agency experience a plus, and experience working in the lifestyle, wellness, and with consumer product brands

🏖️ Benefits

• Excellent insurance (health, dental, and vision) • 401K- Company match equal to 100% of your contributions, up to a limit of 3% of your compensation for the calendar year • Paid Parental Leave • Short Term Disability • Fully Remote • Unlimited Paid Time Off • Flex Friday schedule year-round • Bonus Incentives + many more perks