Demand Generation Marketer

December 28, 2024

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ThriveCart

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🛍️ eCommerce

☁️ SaaS

🤝 B2B

💰 Venture Round on 2023-01

Description

• As a Demand Generation Marketer, you will be responsible for creating and executing strategies to drive top-of-funnel growth and nurture leads through the buyer’s journey. • You will leverage data, creativity, and collaboration to build campaigns that generate high-quality leads, increase conversion rates, and support ThriveCart’s revenue goals. • This role requires a deep understanding of digital marketing channels, marketing automation, and an analytical mindset to track and optimize performance. • Design and execute multi-channel campaigns to generate high-quality leads, including paid ads, email marketing, SEO, content marketing, and webinars. • Develop and optimize landing pages, forms, and CTAs to maximize conversions. • Partner with the sales and product teams to align campaigns with revenue and product goals. • Build and manage lead nurturing workflows to guide prospects through the sales funnel. • Segment audiences to deliver personalized, relevant messaging and content. • Monitor pipeline metrics and work closely with sales to ensure a seamless handoff and lead qualification process. • Track, measure, and report on campaign performance, including lead volume, conversion rates, and ROI. • Use data to identify trends, optimize campaigns, and inform future strategies. • Continuously test and refine creative, messaging, and targeting strategies for improvement. • Work with the content team to produce high-value assets, including eBooks, case studies, webinars, and videos. • Partner with the product marketing team to align campaigns with launches and feature updates. • Collaborate with the analytics team to ensure accurate tracking and reporting.

Requirements

• 4+ years of experience in demand generation, digital marketing, or related roles, preferably in SaaS or e-commerce. • Proven success designing and executing campaigns that drive measurable business outcomes. • Strong experience with marketing automation platforms (e.g., HubSpot, Marketo, or ActiveCampaign). • Expertise in paid media, content marketing, and lead nurturing strategies. • Analytical mindset with experience using data to optimize performance and ROI. • Excellent project management and communication skills. • Familiarity with ThriveCart or other e-commerce platforms. • Experience with CRM tools like Salesforce or HubSpot. • Knowledge of SEO and content marketing best practices. • Experience working in a fast-paced, startup environment.