Senior Manager - Account Based Marketing

3 days ago

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Transmit Security

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💰 $543M Series A on 2021-06

Description

• About the Role • We are seeking a dynamic and experienced Senior Manager to join our Demand Generation team. This hybrid role integrates Account-Based Marketing (ABM), Demand Generation and Growth strategies to drive sales pipeline growth from new logos across various verticals. • The ideal candidate will be a collaborative partner to the VP of Demand Generation, a strategic thinker with strong ownership and execution skills, and capable of devising and implementing innovative marketing programs across multiple channels. This position offers a unique opportunity to blend strategic thinking with hands-on execution, leveraging data-driven and creative marketing approaches to drive new logo pipeline growth. The successful candidate will thrive in a fast-paced environment, act with urgency and be passionate about using data and creativity to achieve (and exceed) pipeline goals. • Why Transmit Security? • Transmit Security is the leader in unifying fraud prevention, identity verification and identity management for customer-facing applications. • We had a record-setting Series A of $543M in 2021 and have increased revenues by 40% year over year while growing our customer base by 51%, surpassing $100 million in annual recurring revenue. • Seven of the Top 10 US Banks trust us and we are gaining momentum with companies across various industries, including notable customers like LendingTree, Citibank, Schwab and Aflac. • What You'll Do: • Strategy Development • Analyze market trends, business triggers and the competitive landscape to inform ABM and Demand Generation programs. • Collaborate with leadership to brainstorm and develop innovative marketing approaches. • Program Execution • Design and implement multi-channel ABM programs for targeted verticals and personas. • Develop problem-solution and intent-based messaging tailored to target personas and verticals. • Create and optimize digital ad campaigns, executive roundtables and other demand generation initiatives aligned with business triggers. • Website Optimization • Enhance the website with effective content, messaging and creative CTAs to generate leads and create opportunities. • Implement and test various optimization strategies to increase website-driven opportunities. • Cross-Functional Collaboration • Partner with Sales to align on target accounts, messaging and lead handoff processes. • Coordinate with other marketing teams to ensure consistent messaging and campaign integration. • Work closely with the Sales team to provide account insights and content that supports outreach. • Performance Analysis & Ownership • Monitor and report on key metrics including pipeline contribution, conversion rates and ROI. • Use data-driven insights to continuously refine and improve marketing strategies and tactics.

Requirements

• Typically a Bachelor’s Degree in Marketing, Business or a relevant field or an equivalent combination of education and experience. • Minimum 3+ years of experience with at least 3 years in a related role. • Ideally 1+ years of experience in a Sales Development role. • Minimum of 2+ years of leadership experience directly managing a team, preferably in a similar industry or tech-driven environment. • Strong leadership, people management and data-driven decision-making skills. • Proven track record of high-impact success; a strong sense of urgency and an entrepreneurial work ethic required to drive business outcomes. • Ability to inspire and motivate cross-functional teams to achieve goals and exceed expectations. • Hands-on familiarity with Salesforce, HubSpot or comparable marketing automation tools. • Excellent written and verbal communication skills with the ability to deliver clear and compelling value propositions; strong presentation skills are desired. • Ability to lead multiple initiatives and deliver under tight deadlines. • Innovative mindset with the ability to turn ideas into impactful projects and actions. • Willingness to travel at least 25%.

Benefits

• Medical, dental and vision insurance • Life and disability insurance • 401(k) retirement plan • Flexible spending and health savings accounts • At least 12 paid holidays • Unlimited PTO • Parental leave • Employee assistance program